PayPro's Virtual Library -
Compiling the Best E-Commerce News,
Insights and Resources for the Competitive Online Seller

Efficiency of Dynamic Pricing: Saving ⅔ of time on product pricing setup

19.12.2013 Case Studies

The software market is growing, shoppers keep demanding more and more, competition is rising. Familiar, right? So what is a true way to stand with your product? How to deliver the best deal for consumers? Offer reasonable price! Precisely, provide personalized up-to-date...

B2C, Management, Marketing, Pricing


White Paper released: Conversion Optimization Strategy

16.12.2013 White Papers

Somewhere during the development of modern digital marketing, many enterprises got stuck in the belief that more website traffic is the key factor of success. Most believers set out to prove it by counting impressions and clickthrough rates as their primary metrics....

Conversion, Marketing, White Papers


A good Google Play Alternative to sell apps? Definitely

04.12.2013 Sales

Google’s Android platform has been growing at an accelerated pace in recent years. It’s success was possible mainly due to the openness of this platform that provided a wider range of hardware options to customers. Unlike iOS, which features just a few...

Apps, Marketing, Mobile, Sales


Breakthrough Marketing: How an innovative cross-selling strategy increased sales of complementary products by 48%

02.12.2013 Case Studies

Are you struggling with complementary product visibility? Are your cross-selling campaigns failing? This means you need a new approach. Today we are releasing a story about how a company managed to achieve a whopping 48% sales increase for complementary products using a...

Cross-selling, Marketing, Sales


PayPro White Paper released: Lead Nurturing Strategy

02.12.2013 White Papers

We are witnessing seismic shifts in consumer behavior. The buying and sales cycles are no longer synchronized. They are becoming harder and harder to plan and control. This means that when a customer first appears on a company’s horizon, it doesn’t necessarily...

B2B, Lead Management, Marketing

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Recent Posts
An eCommerce Review – 10 Key 2016 Facts and 5 Clues about 2017

Jeff Bezos once famously said “Being customer-focused allows you to be more pioneering”. 2016, one could argue, has been the...

The great customer journey – episode 1

Ok, so you’ve done a lot of things right and your customer database is practically flourishing. Your products are flying...

7 key ecommerce trends for 2015 focused on SaaS and Software companies

In a fast world that’s getting faster, the attention span of the average consumer is getting much shorter. There is...

Bloggers
Meir Amzallag
Meir Amzallag

Co-founder and CEO of PayPro Global

Adina Cretu
Adina Cretu

Content Marketing Manager at PayPro Global

Kateryna Shevchenko
Kateryna Shevchenko

Online Marketing Manager at PayPro Global

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