PayPro's Virtual Library -
Compiling the Best E-Commerce News,
Insights and Resources for the Competitive Online Seller

4 product bundling tips for Black Friday success

27.11.2014 Marketing, Sales

Black Friday is the traditional period when software and SaaS companies create killer deals for the start of the holiday season. Naturally, this is the right time to show off your creative bundling skills that will add an additional kick in the...

Black Friday, Cart Conversion, Cart Value, Discounts, eCommerce, Holidays, Marketing, Promotions


5 situations volume discount pricing makes sense

24.11.2014 Marketing, Sales

Volume discount pricing makes a lot of sense in many businesses, physical and digital alike. The best example of the power of volume discount pricing can be easily found at a supermarket around the corner. You can always find an appealing discount...

B2B, B2C, Cart Value, Discounts, eCommerce, Marketing, Pricing, Product Pricing, SaaS, Sales


PayPro Interviews ManiacTools

Maniac Tools (www.maniactools.com) has been PayPro’s partner for many years. This company has been developing state-of-the-art multimedia utilities, which are home user oriented. This year, however, we noticed a new kind of addition to Maniac Tools’ product portfolio, which is dedicated to...

B2B, B2C, Management, Mobile, Software, Tools


4 Cross-selling tips for SaaS products

17.11.2014 Marketing, Sales

Cross-selling for SaaS products in essence is quite different from cross-selling for traditional software products. This is essentially because of the fundamental business model difference: one-time purchase vs. subscription.

B2B, B2C, Cross-sell, Cross-selling, eCommerce, Marketing, Promotions, SaaS, Sales


Cross-selling techniques: 10 ways to optimize your cross-selling strategy

13.11.2014 Marketing, Sales

Cross-selling is a widespread practice across all industries. It does a great job at increasing the average shopping cart value, and also ensures that your products are evenly sold through. There is no question about all the benefits it brings to software...

B2B, B2C, Cart Value, Cross-sell, eCommerce, Marketing, Promotions


3 steps to develop your SaaS product pricing strategy

11.11.2014 Sales

Software and SaaS product pricing strategy is the topic that raises the most questions among start-ups and seasoned enterprises alike. After all, this is the most crucial factor of your business success and a wrong approach in the product pricing strategy can...

B2B, B2C, Cyber Monday, eCommerce, Pricing, Product Pricing, SaaS, Software


4 reasons why shopping cart design can help you make money

06.11.2014 Marketing, Sales

There are plenty of great looking software and SaaS storefronts, but when we arrive to checkout, the shopping cart design is often a bit of a disappointment. Shopping cart plays a highly important role during purchasing process. This is the defining moment...

Cart Conversion, Conversion, eCommerce, Marketing, Shopping Cart Design, Shopping Сart Сonversion

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Recent Posts
An eCommerce Review – 10 Key 2016 Facts and 5 Clues about 2017

Jeff Bezos once famously said “Being customer-focused allows you to be more pioneering”. 2016, one could argue, has been the...

The great customer journey – episode 1

Ok, so you’ve done a lot of things right and your customer database is practically flourishing. Your products are flying...

7 key ecommerce trends for 2015 focused on SaaS and Software companies

In a fast world that’s getting faster, the attention span of the average consumer is getting much shorter. There is...

Bloggers
Meir Amzallag
Meir Amzallag

Co-founder and CEO of PayPro Global

Adina Cretu
Adina Cretu

Content Marketing Manager at PayPro Global

Kateryna Shevchenko
Kateryna Shevchenko

Online Marketing Manager at PayPro Global

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