PayPro's Virtual Library -
Compiling the Best E-Commerce News,
Insights and Resources for the Competitive Online Seller

Infographic: The importance of Good Customer Service in Software, SaaS and Cloud Business Models

31.03.2014 Case Studies

When selling digital goods online, every vendor should keep in mind that brand recognition and advocacy depends directly on customer experience which is received from both the purchased product and along provided service. Turning a blind eye to providing an exceptional customer...

B2B, B2C, Cart Conversion, Case Studies, Churn, Support


Case Study Released: Lead Follow-up Strategy

29.01.2014 Case Studies

The following case study reveals the most efficient strategy of prospect engagement resulting up to 18% lift in revenue.

Cart Conversion, Discounts, E-mail Marketing, Lead Management


Efficiency of Dynamic Pricing: Saving ⅔ of time on product pricing setup

19.12.2013 Case Studies

The software market is growing, shoppers keep demanding more and more, competition is rising. Familiar, right? So what is a true way to stand with your product? How to deliver the best deal for consumers? Offer reasonable price! Precisely, provide personalized up-to-date...

B2C, Management, Marketing, Pricing


Breakthrough Marketing: How an innovative cross-selling strategy increased sales of complementary products by 48%

02.12.2013 Case Studies

Are you struggling with complementary product visibility? Are your cross-selling campaigns failing? This means you need a new approach. Today we are releasing a story about how a company managed to achieve a whopping 48% sales increase for complementary products using a...

Cross-selling, Marketing, Sales

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Recent Posts
An eCommerce Review – 10 Key 2016 Facts and 5 Clues about 2017

Jeff Bezos once famously said “Being customer-focused allows you to be more pioneering”. 2016, one could argue, has been the...

The great customer journey – episode 1

Ok, so you’ve done a lot of things right and your customer database is practically flourishing. Your products are flying...

7 key ecommerce trends for 2015 focused on SaaS and Software companies

In a fast world that’s getting faster, the attention span of the average consumer is getting much shorter. There is...

Bloggers
Meir Amzallag
Meir Amzallag

Co-founder and CEO of PayPro Global

Adina Cretu
Adina Cretu

Content Marketing Manager at PayPro Global

Kateryna Shevchenko
Kateryna Shevchenko

Online Marketing Manager at PayPro Global

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