PayPro's Virtual Library -
Compiling the Best E-Commerce News,
Insights and Resources for the Competitive Online Seller

How user experience helps with free trial conversions

06.05.2014 Marketing

Software, SaaS and Cloud products are classified as experience products. Before buying a product, users usually need time to derive value from it that will drive their ultimate purchasing decision (the zero moment of truth). The most established practice in software industry...

Apps, B2B, B2C, Churn, Conversion, E-mail Marketing, Trials, User Experience


Customer retention: exit surveys best practices

29.04.2014 Marketing

Every subscription business is confronted with churn. No business likes to see their customers leaving, but no matter how exceptional the service is, the customers still end contracts, quit buying and migrate to competition. Even if this happens, not everything is lost....

Apps, B2B, B2C, Churn, E-mail Marketing, Marketing, SaaS, Subscription


6 eCommerce mistakes to avoid when selling software online

17.04.2014 Marketing

Do your online sales live up to your products’ true potential? If you answered no, then you are part of a majority. In an effort to improve this state of things, let’s look at 6 eCommerce mistakes software startups make.

B2B, B2C, Cart Conversion, Conversion, Copywriting, Marketing, Software, Tools, Trends


Top 5 Landing Page Builders

20.03.2014 Marketing

In our recent white paper on conversion optimization, we discussed how important it is to create lean paths to your conversion goals for each traffic source that leads to your website. Normally, landing pages serve as welcoming gates for these paths and...

B2B, B2C, Conversion, Copywriting, Marketing, Tools


SaaS growth hacking: 5 steps to increase MRR

13.03.2014 Marketing

SaaS businesses rely on many metrics to calculate their success. As SaaS business model is relatively new and still getting established, often things can get confusing. Some companies favor some metrics over the others, often overlooking the most important one - Monthly...

Apps, B2B, B2C, Churn, Freemium, Pricing, SaaS, Subscription, Support


B2B Lead nurturing: Stay-in-touch campaigns best practices

11.03.2014 Marketing

In our recent white paper on Lead Nurturing Strategy, we described the buyer’s journey through the marketing funnel and the importance of lead nurturing to accelerate this journey. Of course, this process is complex and has a lot of aspects, but at...

B2B, E-mail Marketing, Marketing, Sales


Freemium business model: benefits and pitfalls to avoid

18.02.2014 Marketing

Freemium business model is relatively new, but at the moment we can see a huge wave of adoptions and hear success stories from across the software industry. So what is freemium and what makes it successful? Let's try to clear this out.

Apps, B2C, Freemium, Mobile, Refferals, SaaS, Sales, Subscription

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Recent Posts
GDPR`s Silver Lining: Good news lay ahead !

There has been a lot of complaining about the GDPR regulations. There are so many ways to look at this...

The GDPR Compliance Checklist

Complying with the GDPR can be terribly frustrating, as you have an incredible amount of information floating everywhere on the...

THE GDPR BUZZ: are you ready for the D-day?

    In 2016, when the GDPR, the EU’s General Data Protection Regulation was voted in, everyone took it lightly,...

Bloggers
Meir Amzallag
Meir Amzallag

Co-founder and CEO of PayPro Global

Ioana Grigorescu
Ioana Grigorescu

Content Manager at PayPro Global

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