PayPro's Virtual Library -
Compiling the Best E-Commerce News,
Insights and Resources for the Competitive Online Seller

Customer retention: exit surveys best practices

29.04.2014 Marketing

Every subscription business is confronted with churn. No business likes to see their customers leaving, but no matter how exceptional the service is, the customers still end contracts, quit buying and migrate to competition. Even if this happens, not everything is lost....

Apps, B2B, B2C, Churn, E-mail Marketing, Marketing, SaaS, Subscription


6 eCommerce mistakes to avoid when selling software online

17.04.2014 Marketing

Do your online sales live up to your products’ true potential? If you answered no, then you are part of a majority. In an effort to improve this state of things, let’s look at 6 eCommerce mistakes software startups make.

B2B, B2C, Cart Conversion, Conversion, Copywriting, Marketing, Software, Tools, Trends


Top 5 Landing Page Builders

20.03.2014 Marketing

In our recent white paper on conversion optimization, we discussed how important it is to create lean paths to your conversion goals for each traffic source that leads to your website. Normally, landing pages serve as welcoming gates for these paths and...

B2B, B2C, Conversion, Copywriting, Marketing, Tools


SaaS growth hacking: 5 steps to increase MRR

13.03.2014 Marketing

SaaS businesses rely on many metrics to calculate their success. As SaaS business model is relatively new and still getting established, often things can get confusing. Some companies favor some metrics over the others, often overlooking the most important one - Monthly...

Apps, B2B, B2C, Churn, Freemium, Pricing, SaaS, Subscription, Support


B2B Lead nurturing: Stay-in-touch campaigns best practices

11.03.2014 Marketing

In our recent white paper on Lead Nurturing Strategy, we described the buyer’s journey through the marketing funnel and the importance of lead nurturing to accelerate this journey. Of course, this process is complex and has a lot of aspects, but at...

B2B, E-mail Marketing, Marketing, Sales


Freemium business model: benefits and pitfalls to avoid

18.02.2014 Marketing

Freemium business model is relatively new, but at the moment we can see a huge wave of adoptions and hear success stories from across the software industry. So what is freemium and what makes it successful? Let's try to clear this out.

Apps, B2C, Freemium, Mobile, Refferals, SaaS, Sales, Subscription


Top SaaS pricing display elements that sell

06.02.2014 Marketing

The SaaS business model has claimed its success quite a while ago, SaaS revenue is expected to reach $22 billion by 2015, this is a 52% increase from 2012. But debates about SaaS pricing is still a subject of hot debate across...

B2B, B2C, Conversion, Marketing, Pricing, Product Pricing, SaaS, Sales, Subscription

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Recent Posts
An eCommerce Review – 10 Key 2016 Facts and 5 Clues about 2017

Jeff Bezos once famously said “Being customer-focused allows you to be more pioneering”. 2016, one could argue, has been the...

The great customer journey – episode 1

Ok, so you’ve done a lot of things right and your customer database is practically flourishing. Your products are flying...

7 key ecommerce trends for 2015 focused on SaaS and Software companies

In a fast world that’s getting faster, the attention span of the average consumer is getting much shorter. There is...

Bloggers
Meir Amzallag
Meir Amzallag

Co-founder and CEO of PayPro Global

Adina Cretu
Adina Cretu

Content Marketing Manager at PayPro Global

Kateryna Shevchenko
Kateryna Shevchenko

Online Marketing Manager at PayPro Global

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