PayPro's Virtual Library -
Compiling the Best E-Commerce News,
Insights and Resources for the Competitive Online Seller

E-commerce trends for 2014

27.01.2014 Marketing

The 2014 has finally entered the building and we are waiting to start anew and do things a little differently this year to achieve better results than last year. E-commerce doesn’t stand still, together with technology, it is evolving at an accelerated...

B2B, B2C, Management, Mobile, SaaS, Sales, Trends


A few creative ideas to boost your software sales after the holidays

22.01.2014 Marketing

The holidays are over, yet we’re still gathering ourselves after weeks of rest and relaxation from the holiday season with many software companies suffering from sales slow-down blues. There are several techniques to yield more sales during this post-holiday period that will...

B2C, Discounts, E-mail Marketing, Holidays, Refferals


The Extensive Guide to How to Sell More Software During the Holidays

14.11.2013 Marketing

Thanksgiving, Black Friday, Cyber Monday, Free Shipping Day… the (Shopping) Holidays are almost here my friend. The "Holy Grail Period" of sales & discounts is so close, you can smell the marketing in the air :D. Marketers will go nuts in this...

Black Friday, Cyber Monday, Discounts, Holidays, Promotions


How to improve conversion from free trials to paid version?

01.11.2013 Marketing

While the decision to offer free trials for software is still a hot discussion subject among the software producers, today's blog will be focusing on some practical insights for the ones offering it, and as all the companies selling software online, we...

B2C, Conversion, Marketing, Product Pricing, Sales, Software


Shopping cart abandonment: Lead nurturing best practices

18.09.2013 Marketing

Shopping cart abandonment is a daily ache in the world of selling software online. It represents a lost sale and unclaimed revenue for the vendor, as well as an unsatisfied need for the end-user. There are numerous reasons why customers abandon their...

Cart Conversion, Copywriting, E-mail Marketing, Lead Management, Marketing


Relevance is the key to successful cross-selling

05.04.2013 Marketing

Recently I purchased a new phone from a brick and mortar store (yes, I know, shame on me, but as I needed it urgently, I couldn’t deal with delivery waiting time). While the shop consultant was wrapping my purchase she proposed to...

Cross-sell, Sales


Increasing Conversion Rates with Copywriting

18.03.2013 Marketing

The world of selling software online is experiencing dramatic changes every day. These occur due to techniques enhancing, new selling platforms rising and ever-evolving industry trends. Software publishers are constantly overwhelmed by the race after the latest trends in the online software...

Copywriting, Marketing

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Recent Posts
An eCommerce Review – 10 Key 2016 Facts and 5 Clues about 2017

Jeff Bezos once famously said “Being customer-focused allows you to be more pioneering”. 2016, one could argue, has been the...

The great customer journey – episode 1

Ok, so you’ve done a lot of things right and your customer database is practically flourishing. Your products are flying...

7 key ecommerce trends for 2015 focused on SaaS and Software companies

In a fast world that’s getting faster, the attention span of the average consumer is getting much shorter. There is...

Bloggers
Meir Amzallag
Meir Amzallag

Co-founder and CEO of PayPro Global

Adina Cretu
Adina Cretu

Content Marketing Manager at PayPro Global

Kateryna Shevchenko
Kateryna Shevchenko

Online Marketing Manager at PayPro Global

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