PayPro's Virtual Library -
Compiling the Best E-Commerce News,
Insights and Resources for the Competitive Online Seller

Are you a freemium victim?

19.12.2017 Management, Marketing, Sales

Many companies that struggle with growth at some point in their evolution or are considering trying a new, maybe even bold strategy, end up giving a chance to the freemium model. The freemium pricing strategy has been around since the 80s, picking...

Apps, Business Models, Freemium, Licensing, SaaS, Software


An eCommerce Review – 10 Key 2016 Facts and 5 Clues about 2017

Jeff Bezos once famously said “Being customer-focused allows you to be more pioneering”. 2016, one could argue, has been the biggest year-to-date for both customer-focused strategies and service innovation in e-commerce. With innovation and major evolutions around the world, looking back at...


The great customer journey – episode 1

10.08.2015 Marketing, Sales

Ok, so you’ve done a lot of things right and your customer database is practically flourishing. Your products are flying off the electronic shelves and you’re celebrating your exceptional sales performance. Well done!...but… Indeed, there is a but. And that but has...

B2B, B2C, eCommerce, Marketing, User Experience


4 reasons why you have to improve your customer support before switching to recurring payments

04.12.2014 Management, Sales

When switching to recurring payments for software products, it is important to understand that customer support will now play a central part in your business. After all, when a customer signs up for a subscription, he actually signs up to a relationship...

B2B, B2C, eCommerce, Product Pricing, SaaS, Support, User Experience


4 product bundling tips for Black Friday success

27.11.2014 Marketing, Sales

Black Friday is the traditional period when software and SaaS companies create killer deals for the start of the holiday season. Naturally, this is the right time to show off your creative bundling skills that will add an additional kick in the...

Black Friday, Cart Conversion, Cart Value, Discounts, eCommerce, Holidays, Marketing, Promotions


5 situations volume discount pricing makes sense

24.11.2014 Marketing, Sales

Volume discount pricing makes a lot of sense in many businesses, physical and digital alike. The best example of the power of volume discount pricing can be easily found at a supermarket around the corner. You can always find an appealing discount...

B2B, B2C, Cart Value, Discounts, eCommerce, Marketing, Pricing, Product Pricing, SaaS, Sales


4 Cross-selling tips for SaaS products

17.11.2014 Marketing, Sales

Cross-selling for SaaS products in essence is quite different from cross-selling for traditional software products. This is essentially because of the fundamental business model difference: one-time purchase vs. subscription.

B2B, B2C, Cross-sell, Cross-selling, eCommerce, Marketing, Promotions, SaaS, Sales

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Recent Posts
PayPro Global Completes PCI-DSS Level 1 Service Provider Certification

PayPro Global, international e-commerce solutions provider, confirms the high-security and top performance levels of its payment services for software, digital...

PayPro Global Receives Top eCommerce Software Achievements from Business Software Directory

At the beginning of a great new year, our entire team is celebrating the most recent recognition of our e-commerce...

Are you a freemium victim?

Many companies that struggle with growth at some point in their evolution or are considering trying a new, maybe even...

Bloggers
Meir Amzallag
Meir Amzallag

Co-founder and CEO of PayPro Global

Adina Cretu
Adina Cretu

Content Marketing Manager at PayPro Global

Kateryna Shevchenko
Kateryna Shevchenko

Online Marketing Manager at PayPro Global

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