PayPro's Virtual Library -
Compiling the Best E-Commerce News,
Insights and Resources for the Competitive Online Seller

Cross-selling techniques: 10 ways to optimize your cross-selling strategy

13.11.2014 Marketing, Sales

Cross-selling is a widespread practice across all industries. It does a great job at increasing the average shopping cart value, and also ensures that your products are evenly sold through. There is no question about all the benefits it brings to software...

B2B, B2C, Cart Value, Cross-sell, eCommerce, Marketing, Promotions


3 steps to develop your SaaS product pricing strategy

11.11.2014 Sales

Software and SaaS product pricing strategy is the topic that raises the most questions among start-ups and seasoned enterprises alike. After all, this is the most crucial factor of your business success and a wrong approach in the product pricing strategy can...

B2B, B2C, Cyber Monday, eCommerce, Pricing, Product Pricing, SaaS, Software


4 reasons why shopping cart design can help you make money

06.11.2014 Marketing, Sales

There are plenty of great looking software and SaaS storefronts, but when we arrive to checkout, the shopping cart design is often a bit of a disappointment. Shopping cart plays a highly important role during purchasing process. This is the defining moment...

Cart Conversion, Conversion, eCommerce, Marketing, Shopping Cart Design, Shopping Сart Сonversion


20 shopping cart design must haves

04.11.2014 Marketing, Sales

Shopping cart design is often a subject of compromise for software and SaaS companies. Nevertheless, checkout is the most critical step in the conversion process and its design can serve as an active guide for the shopper on his way to your...

B2B, B2C, Cross-sell, Shopping Cart Design, Shopping Сart Сonversion, User Experience


Up sell vs cross sell: plan your strategy

01.09.2014 Sales

Up-selling vs cross-selling… Seems like a pretty tough choice since both are considered top ecommerce sales boosters and many case studies are proving effectiveness and profitability of each. Both strategies are often confused but each has a different approach and techniques. This...

B2B, B2C, Cross-selling, eCommerce, SaaS, Shopping Сart Сonversion


5 reasons why SaaS companies should outsource automatic recurring billing

03.04.2014 Sales

Businesses are always striving to reduce operational costs, this is a very wise decision in the pursuit of profitability. But often they fall into traps of hidden costs, which are not very obvious at first sight and the outcome can be dramatic...

B2B, B2C, Cart Conversion, Chargebacks, Churn, Payment Processing, SaaS, Software, Subscription, Support


A good Google Play Alternative to sell apps? Definitely

04.12.2013 Sales

Google’s Android platform has been growing at an accelerated pace in recent years. It’s success was possible mainly due to the openness of this platform that provided a wider range of hardware options to customers. Unlike iOS, which features just a few...

Apps, Marketing, Mobile, Sales

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Recent Posts
GDPR`s Silver Lining: Good news lay ahead !

There has been a lot of complaining about the GDPR regulations. There are so many ways to look at this...

The GDPR Compliance Checklist

Complying with the GDPR can be terribly frustrating, as you have an incredible amount of information floating everywhere on the...

THE GDPR BUZZ: are you ready for the D-day?

    In 2016, when the GDPR, the EU’s General Data Protection Regulation was voted in, everyone took it lightly,...

Bloggers
Meir Amzallag
Meir Amzallag

Co-founder and CEO of PayPro Global

Ioana Grigorescu
Ioana Grigorescu

Content Manager at PayPro Global

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