PayPro's Virtual Library -
Compiling the Best E-Commerce News,
Insights and Resources for the Competitive Online Seller

SaaS Metrics Drilldown: Key SaaS Goals

The Internet continues its evolution. Together with it, the software industry is suffering seismic shifts towards a service-oriented economic model. This model brings a more predictable revenue flow to the enterprises, but it also creates new challenges. It is important to understand...

Apps, B2B, B2C, Churn, Freemium, Marketing, SaaS, SaaS Metrics, Sales, Subscription


How user experience helps with free trial conversions

06.05.2014 Marketing

Software, SaaS and Cloud products are classified as experience products. Before buying a product, users usually need time to derive value from it that will drive their ultimate purchasing decision (the zero moment of truth). The most established practice in software industry...

Apps, B2B, B2C, Churn, Conversion, E-mail Marketing, Trials, User Experience


Customer retention: exit surveys best practices

29.04.2014 Marketing

Every subscription business is confronted with churn. No business likes to see their customers leaving, but no matter how exceptional the service is, the customers still end contracts, quit buying and migrate to competition. Even if this happens, not everything is lost....

Apps, B2B, B2C, Churn, E-mail Marketing, Marketing, SaaS, Subscription


White Paper Released: Tackling SaaS Churn

11.04.2014 White Papers

Churn is an aspect that is often overlooked by SaaS start-ups. In their “land grab” phases, SaaS companies normally do not have the time or money to worry about churn. It makes sense for the first year or two, as recovering from...

Apps, B2B, B2C, Churn, Freemium, Management, Marketing, Mobile, SaaS, Software, Subscription, White Papers


SaaS growth hacking: 5 steps to increase MRR

13.03.2014 Marketing

SaaS businesses rely on many metrics to calculate their success. As SaaS business model is relatively new and still getting established, often things can get confusing. Some companies favor some metrics over the others, often overlooking the most important one - Monthly...

Apps, B2B, B2C, Churn, Freemium, Pricing, SaaS, Subscription, Support


Freemium business model: benefits and pitfalls to avoid

18.02.2014 Marketing

Freemium business model is relatively new, but at the moment we can see a huge wave of adoptions and hear success stories from across the software industry. So what is freemium and what makes it successful? Let's try to clear this out.

Apps, B2C, Freemium, Mobile, Refferals, SaaS, Sales, Subscription


A good Google Play Alternative to sell apps? Definitely

04.12.2013 Sales

Google’s Android platform has been growing at an accelerated pace in recent years. It’s success was possible mainly due to the openness of this platform that provided a wider range of hardware options to customers. Unlike iOS, which features just a few...

Apps, Marketing, Mobile, Sales

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Recent Posts
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7 key ecommerce trends for 2015 focused on SaaS and Software companies

In a fast world that’s getting faster, the attention span of the average consumer is getting much shorter. There is...

Bloggers
Meir Amzallag
Meir Amzallag

Co-founder and CEO of PayPro Global

Adina Cretu
Adina Cretu

Content Marketing Manager at PayPro Global

Kateryna Shevchenko
Kateryna Shevchenko

Online Marketing Manager at PayPro Global

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