PayPro's Virtual Library -
Compiling the Best E-Commerce News,
Insights and Resources for the Competitive Online Seller

The great customer journey – episode 1

10.08.2015 Marketing, Sales

Ok, so you’ve done a lot of things right and your customer database is practically flourishing. Your products are flying off the electronic shelves and you’re celebrating your exceptional sales performance. Well done!...but… Indeed, there is a but. And that but has...

B2B, B2C, eCommerce, Marketing, User Experience


7 key ecommerce trends for 2015 focused on SaaS and Software companies

09.01.2015 Marketing

In a fast world that’s getting faster, the attention span of the average consumer is getting much shorter. There is just too much out there and people are losing patience looking for answers. In 2015, just like in the past few years,...

B2B, B2C, Copywriting, eCommerce, Trends


4 reasons why you have to improve your customer support before switching to recurring payments

04.12.2014 Management, Sales

When switching to recurring payments for software products, it is important to understand that customer support will now play a central part in your business. After all, when a customer signs up for a subscription, he actually signs up to a relationship...

B2B, B2C, eCommerce, Product Pricing, SaaS, Support, User Experience


5 situations volume discount pricing makes sense

24.11.2014 Marketing, Sales

Volume discount pricing makes a lot of sense in many businesses, physical and digital alike. The best example of the power of volume discount pricing can be easily found at a supermarket around the corner. You can always find an appealing discount...

B2B, B2C, Cart Value, Discounts, eCommerce, Marketing, Pricing, Product Pricing, SaaS, Sales


PayPro Interviews ManiacTools

Maniac Tools (www.maniactools.com) has been PayPro’s partner for many years. This company has been developing state-of-the-art multimedia utilities, which are home user oriented. This year, however, we noticed a new kind of addition to Maniac Tools’ product portfolio, which is dedicated to...

B2B, B2C, Management, Mobile, Software, Tools


4 Cross-selling tips for SaaS products

17.11.2014 Marketing, Sales

Cross-selling for SaaS products in essence is quite different from cross-selling for traditional software products. This is essentially because of the fundamental business model difference: one-time purchase vs. subscription.

B2B, B2C, Cross-sell, Cross-selling, eCommerce, Marketing, Promotions, SaaS, Sales


Cross-selling techniques: 10 ways to optimize your cross-selling strategy

13.11.2014 Marketing, Sales

Cross-selling is a widespread practice across all industries. It does a great job at increasing the average shopping cart value, and also ensures that your products are evenly sold through. There is no question about all the benefits it brings to software...

B2B, B2C, Cart Value, Cross-sell, eCommerce, Marketing, Promotions

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Recent Posts
An eCommerce Review – 10 Key 2016 Facts and 5 Clues about 2017

Jeff Bezos once famously said “Being customer-focused allows you to be more pioneering”. 2016, one could argue, has been the...

The great customer journey – episode 1

Ok, so you’ve done a lot of things right and your customer database is practically flourishing. Your products are flying...

7 key ecommerce trends for 2015 focused on SaaS and Software companies

In a fast world that’s getting faster, the attention span of the average consumer is getting much shorter. There is...

Bloggers
Meir Amzallag
Meir Amzallag

Co-founder and CEO of PayPro Global

Adina Cretu
Adina Cretu

Content Marketing Manager at PayPro Global

Kateryna Shevchenko
Kateryna Shevchenko

Online Marketing Manager at PayPro Global

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