PayPro's Virtual Library -
Compiling the Best E-Commerce News,
Insights and Resources for the Competitive Online Seller

3 steps to develop your SaaS product pricing strategy

11.11.2014 Sales

Software and SaaS product pricing strategy is the topic that raises the most questions among start-ups and seasoned enterprises alike. After all, this is the most crucial factor of your business success and a wrong approach in the product pricing strategy can...

B2B, B2C, Cyber Monday, eCommerce, Pricing, Product Pricing, SaaS, Software


20 shopping cart design must haves

04.11.2014 Marketing, Sales

Shopping cart design is often a subject of compromise for software and SaaS companies. Nevertheless, checkout is the most critical step in the conversion process and its design can serve as an active guide for the shopper on his way to your...

B2B, B2C, Cross-sell, Shopping Cart Design, Shopping Сart Сonversion, User Experience


4 reasons why shopping cart design is important

16.10.2014 Marketing

Shopping cart design is often neglected by software and SaaS vendors. Nevertheless the checkout is the most critical step in the conversion path of your customers. You will most probably agree that the UI of your SaaS product plays an important part...

B2B, B2C, eCommerce, Shopping Сart Сonversion


Up sell vs cross sell: plan your strategy

01.09.2014 Sales

Up-selling vs cross-selling… Seems like a pretty tough choice since both are considered top ecommerce sales boosters and many case studies are proving effectiveness and profitability of each. Both strategies are often confused but each has a different approach and techniques. This...

B2B, B2C, Cross-selling, eCommerce, SaaS, Shopping Сart Сonversion


10 things that kill your shopping cart conversion

29.08.2014 Marketing

The word “conversion” is always on the minds of software and SaaS vendors. Conversion rate is the most critical metric that is directly tied up to your sales and revenue. Web design plays an important part in this process and companies invest...

B2B, B2C, eCommerce, Payment Processing, Pricing, SaaS, Sales, Shopping Сart Сonversion


SaaS Metrics Drilldown: Key SaaS Goals

The Internet continues its evolution. Together with it, the software industry is suffering seismic shifts towards a service-oriented economic model. This model brings a more predictable revenue flow to the enterprises, but it also creates new challenges. It is important to understand...

Apps, B2B, B2C, Churn, Freemium, Marketing, SaaS, SaaS Metrics, Sales, Subscription


Two latest must-have features for an outstanding online customer service

22.05.2014 Management

Let me ask you a question; What channels do your customers prefer to reach out for help, is it phone, email or social media? Please let us know in the comments below. We are witnessing major shifts in the software industry today....

B2B, B2C, Cart Conversion, SaaS, Sales, Support, Tools

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Recent Posts
An eCommerce Review – 10 Key 2016 Facts and 5 Clues about 2017

Jeff Bezos once famously said “Being customer-focused allows you to be more pioneering”. 2016, one could argue, has been the...

The great customer journey – episode 1

Ok, so you’ve done a lot of things right and your customer database is practically flourishing. Your products are flying...

7 key ecommerce trends for 2015 focused on SaaS and Software companies

In a fast world that’s getting faster, the attention span of the average consumer is getting much shorter. There is...

Bloggers
Meir Amzallag
Meir Amzallag

Co-founder and CEO of PayPro Global

Adina Cretu
Adina Cretu

Content Marketing Manager at PayPro Global

Kateryna Shevchenko
Kateryna Shevchenko

Online Marketing Manager at PayPro Global

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