PayPro's Virtual Library -
Compiling the Best E-Commerce News,
Insights and Resources for the Competitive Online Seller

Top 5 Landing Page Builders

20.03.2014 Marketing

In our recent white paper on conversion optimization, we discussed how important it is to create lean paths to your conversion goals for each traffic source that leads to your website. Normally, landing pages serve as welcoming gates for these paths and...

B2B, B2C, Conversion, Copywriting, Marketing, Tools


FREE White Paper: Chargeback risk management best practices for software companies

17.03.2014 White Papers

Somewhere along the way, many software companies got stuck in a belief that chargebacks are just a part of selling software online and cannot be avoided. They just choose to ignore the problem. Although it is almost impossible to entirely avoid chargebacks...

B2B, B2C, Chargebacks, Management, Payment Processing, Software, Support, White Papers


SaaS growth hacking: 5 steps to increase MRR

13.03.2014 Marketing

SaaS businesses rely on many metrics to calculate their success. As SaaS business model is relatively new and still getting established, often things can get confusing. Some companies favor some metrics over the others, often overlooking the most important one - Monthly...

Apps, B2B, B2C, Churn, Freemium, Pricing, SaaS, Subscription, Support


B2B Lead nurturing: Stay-in-touch campaigns best practices

11.03.2014 Marketing

In our recent white paper on Lead Nurturing Strategy, we described the buyer’s journey through the marketing funnel and the importance of lead nurturing to accelerate this journey. Of course, this process is complex and has a lot of aspects, but at...

B2B, E-mail Marketing, Marketing, Sales


Top SaaS pricing display elements that sell

06.02.2014 Marketing

The SaaS business model has claimed its success quite a while ago, SaaS revenue is expected to reach $22 billion by 2015, this is a 52% increase from 2012. But debates about SaaS pricing is still a subject of hot debate across...

B2B, B2C, Conversion, Marketing, Pricing, Product Pricing, SaaS, Sales, Subscription


E-commerce trends for 2014

27.01.2014 Marketing

The 2014 has finally entered the building and we are waiting to start anew and do things a little differently this year to achieve better results than last year. E-commerce doesn’t stand still, together with technology, it is evolving at an accelerated...

B2B, B2C, Management, Mobile, SaaS, Sales, Trends


PayPro White Paper released: Lead Nurturing Strategy

02.12.2013 White Papers

We are witnessing seismic shifts in consumer behavior. The buying and sales cycles are no longer synchronized. They are becoming harder and harder to plan and control. This means that when a customer first appears on a company’s horizon, it doesn’t necessarily...

B2B, Lead Management, Marketing

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Recent Posts
An eCommerce Review – 10 Key 2016 Facts and 5 Clues about 2017

Jeff Bezos once famously said “Being customer-focused allows you to be more pioneering”. 2016, one could argue, has been the...

The great customer journey – episode 1

Ok, so you’ve done a lot of things right and your customer database is practically flourishing. Your products are flying...

7 key ecommerce trends for 2015 focused on SaaS and Software companies

In a fast world that’s getting faster, the attention span of the average consumer is getting much shorter. There is...

Bloggers
Meir Amzallag
Meir Amzallag

Co-founder and CEO of PayPro Global

Adina Cretu
Adina Cretu

Content Marketing Manager at PayPro Global

Kateryna Shevchenko
Kateryna Shevchenko

Online Marketing Manager at PayPro Global

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