PayPro's Virtual Library -
Compiling the Best E-Commerce News,
Insights and Resources for the Competitive Online Seller

4 product bundling tips for Black Friday success

27.11.2014 Marketing, Sales

Black Friday is the traditional period when software and SaaS companies create killer deals for the start of the holiday season. Naturally, this is the right time to show off your creative bundling skills that will add an additional kick in the...

Black Friday, Cart Conversion, Cart Value, Discounts, eCommerce, Holidays, Marketing, Promotions


4 reasons why shopping cart design can help you make money

06.11.2014 Marketing, Sales

There are plenty of great looking software and SaaS storefronts, but when we arrive to checkout, the shopping cart design is often a bit of a disappointment. Shopping cart plays a highly important role during purchasing process. This is the defining moment...

Cart Conversion, Conversion, eCommerce, Marketing, Shopping Cart Design, Shopping Сart Сonversion


Two latest must-have features for an outstanding online customer service

22.05.2014 Management

Let me ask you a question; What channels do your customers prefer to reach out for help, is it phone, email or social media? Please let us know in the comments below. We are witnessing major shifts in the software industry today....

B2B, B2C, Cart Conversion, SaaS, Sales, Support, Tools


6 eCommerce mistakes to avoid when selling software online

17.04.2014 Marketing

Do your online sales live up to your products’ true potential? If you answered no, then you are part of a majority. In an effort to improve this state of things, let’s look at 6 eCommerce mistakes software startups make.

B2B, B2C, Cart Conversion, Conversion, Copywriting, Marketing, Software, Tools, Trends


5 reasons why SaaS companies should outsource automatic recurring billing

03.04.2014 Sales

Businesses are always striving to reduce operational costs, this is a very wise decision in the pursuit of profitability. But often they fall into traps of hidden costs, which are not very obvious at first sight and the outcome can be dramatic...

B2B, B2C, Cart Conversion, Chargebacks, Churn, Payment Processing, SaaS, Software, Subscription, Support


Infographic: The importance of Good Customer Service in Software, SaaS and Cloud Business Models

31.03.2014 Case Studies

When selling digital goods online, every vendor should keep in mind that brand recognition and advocacy depends directly on customer experience which is received from both the purchased product and along provided service. Turning a blind eye to providing an exceptional customer...

B2B, B2C, Cart Conversion, Case Studies, Churn, Support


Case Study Released: Lead Follow-up Strategy

29.01.2014 Case Studies

The following case study reveals the most efficient strategy of prospect engagement resulting up to 18% lift in revenue.

Cart Conversion, Discounts, E-mail Marketing, Lead Management

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Recent Posts
An eCommerce Review – 10 Key 2016 Facts and 5 Clues about 2017

Jeff Bezos once famously said “Being customer-focused allows you to be more pioneering”. 2016, one could argue, has been the...

The great customer journey – episode 1

Ok, so you’ve done a lot of things right and your customer database is practically flourishing. Your products are flying...

7 key ecommerce trends for 2015 focused on SaaS and Software companies

In a fast world that’s getting faster, the attention span of the average consumer is getting much shorter. There is...

Bloggers
Meir Amzallag
Meir Amzallag

Co-founder and CEO of PayPro Global

Adina Cretu
Adina Cretu

Content Marketing Manager at PayPro Global

Kateryna Shevchenko
Kateryna Shevchenko

Online Marketing Manager at PayPro Global

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