PayPro's Virtual Library -
Compiling the Best E-Commerce News,
Insights and Resources for the Competitive Online Seller

SaaS Metrics Drilldown: Key SaaS Goals

The Internet continues its evolution. Together with it, the software industry is suffering seismic shifts towards a service-oriented economic model. This model brings a more predictable revenue flow to the enterprises, but it also creates new challenges. It is important to understand...

Apps, B2B, B2C, Churn, Freemium, Marketing, SaaS, SaaS Metrics, Sales, Subscription


How user experience helps with free trial conversions

06.05.2014 Marketing

Software, SaaS and Cloud products are classified as experience products. Before buying a product, users usually need time to derive value from it that will drive their ultimate purchasing decision (the zero moment of truth). The most established practice in software industry...

Apps, B2B, B2C, Churn, Conversion, E-mail Marketing, Trials, User Experience


Customer retention: exit surveys best practices

29.04.2014 Marketing

Every subscription business is confronted with churn. No business likes to see their customers leaving, but no matter how exceptional the service is, the customers still end contracts, quit buying and migrate to competition. Even if this happens, not everything is lost....

Apps, B2B, B2C, Churn, E-mail Marketing, Marketing, SaaS, Subscription


White Paper Released: Tackling SaaS Churn

11.04.2014 White Papers

Churn is an aspect that is often overlooked by SaaS start-ups. In their “land grab” phases, SaaS companies normally do not have the time or money to worry about churn. It makes sense for the first year or two, as recovering from...

Apps, B2B, B2C, Churn, Freemium, Management, Marketing, Mobile, SaaS, Software, Subscription, White Papers


How to prevent dissatisfied customers from churning

08.04.2014 Management

The reality of SaaS industry is that the customer service is one of the core elements of customer engagement, satisfaction and ultimately, retention. With that said, customer service is clearly one of the pylons on which the SaaS product experience rests. But...

B2B, B2C, Churn, Management, SaaS, Support


5 reasons why SaaS companies should outsource automatic recurring billing

03.04.2014 Sales

Businesses are always striving to reduce operational costs, this is a very wise decision in the pursuit of profitability. But often they fall into traps of hidden costs, which are not very obvious at first sight and the outcome can be dramatic...

B2B, B2C, Cart Conversion, Chargebacks, Churn, Payment Processing, SaaS, Software, Subscription, Support


Infographic: The importance of Good Customer Service in Software, SaaS and Cloud Business Models

31.03.2014 Case Studies

When selling digital goods online, every vendor should keep in mind that brand recognition and advocacy depends directly on customer experience which is received from both the purchased product and along provided service. Turning a blind eye to providing an exceptional customer...

B2B, B2C, Cart Conversion, Case Studies, Churn, Support

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SaaS Metrics Drilldown Series

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Recent Posts
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PayPro Global Completes PCI-DSS Level 1 Service Provider Certification

PayPro Global, international e-commerce solutions provider, confirms the high-security and top performance levels of its payment services for software, digital...

PayPro Global Receives Top eCommerce Software Achievements from Business Software Directory

At the beginning of a great new year, our entire team is celebrating the most recent recognition of our e-commerce...

Bloggers
Meir Amzallag
Meir Amzallag

Co-founder and CEO of PayPro Global

Ioana Grigorescu
Ioana Grigorescu

Content Manager at PayPro Global

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