PayPro's Virtual Library -
Compiling the Best E-Commerce News,
Insights and Resources for the Competitive Online Seller

7 key ecommerce trends for 2015 focused on SaaS and Software companies

09.01.2015 Marketing

In a fast world that’s getting faster, the attention span of the average consumer is getting much shorter. There is just too much out there and people are losing patience looking for answers. In 2015, just like in the past few years,...

B2B, B2C, Copywriting, eCommerce, Trends


6 eCommerce mistakes to avoid when selling software online

17.04.2014 Marketing

Do your online sales live up to your products’ true potential? If you answered no, then you are part of a majority. In an effort to improve this state of things, let’s look at 6 eCommerce mistakes software startups make.

B2B, B2C, Cart Conversion, Conversion, Copywriting, Marketing, Software, Tools, Trends


Top 5 Landing Page Builders

20.03.2014 Marketing

In our recent white paper on conversion optimization, we discussed how important it is to create lean paths to your conversion goals for each traffic source that leads to your website. Normally, landing pages serve as welcoming gates for these paths and...

B2B, B2C, Conversion, Copywriting, Marketing, Tools


Shopping cart abandonment: Lead nurturing best practices

18.09.2013 Marketing

Shopping cart abandonment is a daily ache in the world of selling software online. It represents a lost sale and unclaimed revenue for the vendor, as well as an unsatisfied need for the end-user. There are numerous reasons why customers abandon their...

Cart Conversion, Copywriting, E-mail Marketing, Lead Management, Marketing


Increasing Conversion Rates with Copywriting

18.03.2013 Marketing

The world of selling software online is experiencing dramatic changes every day. These occur due to techniques enhancing, new selling platforms rising and ever-evolving industry trends. Software publishers are constantly overwhelmed by the race after the latest trends in the online software...

Copywriting, Marketing

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Recent Posts
GDPR`s Silver Lining: Good news lay ahead !

There has been a lot of complaining about the GDPR regulations. There are so many ways to look at this...

The GDPR Compliance Checklist

Complying with the GDPR can be terribly frustrating, as you have an incredible amount of information floating everywhere on the...

THE GDPR BUZZ: are you ready for the D-day?

    In 2016, when the GDPR, the EU’s General Data Protection Regulation was voted in, everyone took it lightly,...

Bloggers
Meir Amzallag
Meir Amzallag

Co-founder and CEO of PayPro Global

Ioana Grigorescu
Ioana Grigorescu

Content Manager at PayPro Global

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