PayPro's Virtual Library -
Compiling the Best E-Commerce News,
Insights and Resources for the Competitive Online Seller

4 product bundling tips for Black Friday success

27.11.2014 Marketing, Sales

Black Friday is the traditional period when software and SaaS companies create killer deals for the start of the holiday season. Naturally, this is the right time to show off your creative bundling skills that will add an additional kick in the...

Black Friday, Cart Conversion, Cart Value, Discounts, eCommerce, Holidays, Marketing, Promotions


5 situations volume discount pricing makes sense

24.11.2014 Marketing, Sales

Volume discount pricing makes a lot of sense in many businesses, physical and digital alike. The best example of the power of volume discount pricing can be easily found at a supermarket around the corner. You can always find an appealing discount...

B2B, B2C, Cart Value, Discounts, eCommerce, Marketing, Pricing, Product Pricing, SaaS, Sales


Case Study Released: Lead Follow-up Strategy

29.01.2014 Case Studies

The following case study reveals the most efficient strategy of prospect engagement resulting up to 18% lift in revenue.

Cart Conversion, Discounts, E-mail Marketing, Lead Management


A few creative ideas to boost your software sales after the holidays

22.01.2014 Marketing

The holidays are over, yet we’re still gathering ourselves after weeks of rest and relaxation from the holiday season with many software companies suffering from sales slow-down blues. There are several techniques to yield more sales during this post-holiday period that will...

B2C, Discounts, E-mail Marketing, Holidays, Refferals


The Extensive Guide to How to Sell More Software During the Holidays

14.11.2013 Marketing

Thanksgiving, Black Friday, Cyber Monday, Free Shipping Day… the (Shopping) Holidays are almost here my friend. The "Holy Grail Period" of sales & discounts is so close, you can smell the marketing in the air :D. Marketers will go nuts in this...

Black Friday, Cyber Monday, Discounts, Holidays, Promotions

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Recent Posts
An eCommerce Review – 10 Key 2016 Facts and 5 Clues about 2017

Jeff Bezos once famously said “Being customer-focused allows you to be more pioneering”. 2016, one could argue, has been the...

The great customer journey – episode 1

Ok, so you’ve done a lot of things right and your customer database is practically flourishing. Your products are flying...

7 key ecommerce trends for 2015 focused on SaaS and Software companies

In a fast world that’s getting faster, the attention span of the average consumer is getting much shorter. There is...

Bloggers
Meir Amzallag
Meir Amzallag

Co-founder and CEO of PayPro Global

Adina Cretu
Adina Cretu

Content Marketing Manager at PayPro Global

Kateryna Shevchenko
Kateryna Shevchenko

Online Marketing Manager at PayPro Global

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