PayPro's Virtual Library -
Compiling the Best E-Commerce News,
Insights and Resources for the Competitive Online Seller

How user experience helps with free trial conversions

06.05.2014 Marketing

Software, SaaS and Cloud products are classified as experience products. Before buying a product, users usually need time to derive value from it that will drive their ultimate purchasing decision (the zero moment of truth). The most established practice in software industry...

Apps, B2B, B2C, Churn, Conversion, E-mail Marketing, Trials, User Experience


Customer retention: exit surveys best practices

29.04.2014 Marketing

Every subscription business is confronted with churn. No business likes to see their customers leaving, but no matter how exceptional the service is, the customers still end contracts, quit buying and migrate to competition. Even if this happens, not everything is lost....

Apps, B2B, B2C, Churn, E-mail Marketing, Marketing, SaaS, Subscription


B2B Lead nurturing: Stay-in-touch campaigns best practices

11.03.2014 Marketing

In our recent white paper on Lead Nurturing Strategy, we described the buyer’s journey through the marketing funnel and the importance of lead nurturing to accelerate this journey. Of course, this process is complex and has a lot of aspects, but at...

B2B, E-mail Marketing, Marketing, Sales


Case Study Released: Lead Follow-up Strategy

29.01.2014 Case Studies

The following case study reveals the most efficient strategy of prospect engagement resulting up to 18% lift in revenue.

Cart Conversion, Discounts, E-mail Marketing, Lead Management


A few creative ideas to boost your software sales after the holidays

22.01.2014 Marketing

The holidays are over, yet we’re still gathering ourselves after weeks of rest and relaxation from the holiday season with many software companies suffering from sales slow-down blues. There are several techniques to yield more sales during this post-holiday period that will...

B2C, Discounts, E-mail Marketing, Holidays, Refferals


Shopping cart abandonment: Lead nurturing best practices

18.09.2013 Marketing

Shopping cart abandonment is a daily ache in the world of selling software online. It represents a lost sale and unclaimed revenue for the vendor, as well as an unsatisfied need for the end-user. There are numerous reasons why customers abandon their...

Cart Conversion, Copywriting, E-mail Marketing, Lead Management, Marketing

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Recent Posts
An eCommerce Review – 10 Key 2016 Facts and 5 Clues about 2017

Jeff Bezos once famously said “Being customer-focused allows you to be more pioneering”. 2016, one could argue, has been the...

The great customer journey – episode 1

Ok, so you’ve done a lot of things right and your customer database is practically flourishing. Your products are flying...

7 key ecommerce trends for 2015 focused on SaaS and Software companies

In a fast world that’s getting faster, the attention span of the average consumer is getting much shorter. There is...

Bloggers
Meir Amzallag
Meir Amzallag

Co-founder and CEO of PayPro Global

Adina Cretu
Adina Cretu

Content Marketing Manager at PayPro Global

Kateryna Shevchenko
Kateryna Shevchenko

Online Marketing Manager at PayPro Global

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