PayPro's Virtual Library -
Compiling the Best E-Commerce News,
Insights and Resources for the Competitive Online Seller

Ok, so you’ve done a lot of things right and your customer database is practically flourishing. Your products are flying off the electronic shelves and you’re celebrating your exceptional sales performance. Well done!...but… Indeed, there is a but. And that but has...

In a fast world that’s getting faster, the attention span of the average consumer is getting much shorter. There is just too much out there and people are losing patience looking for answers. In 2015, just like in the past few years,...

When switching to recurring payments for software products, it is important to understand that customer support will now play a central part in your business. After all, when a customer signs up for a subscription, he actually signs up to a relationship...

Black Friday is the traditional period when software and SaaS companies create killer deals for the start of the holiday season. Naturally, this is the right time to show off your creative bundling skills that will add an additional kick in the...

Volume discount pricing makes a lot of sense in many businesses, physical and digital alike. The best example of the power of volume discount pricing can be easily found at a supermarket around the corner. You can always find an appealing discount...

Cross-selling for SaaS products in essence is quite different from cross-selling for traditional software products. This is essentially because of the fundamental business model difference: one-time purchase vs. subscription.

Cross-selling is a widespread practice across all industries. It does a great job at increasing the average shopping cart value, and also ensures that your products are evenly sold through. There is no question about all the benefits it brings to software...