PayPro's Virtual Library -
Compiling the Best E-Commerce News,
Insights and Resources for the Competitive Online Seller

The SaaS business model has claimed its success quite a while ago, SaaS revenue is expected to reach $22 billion by 2015, this is a 52% increase from 2012. But debates about SaaS pricing is still a subject of hot debate across...

The software market is growing, shoppers keep demanding more and more, competition is rising. Familiar, right? So what is a true way to stand with your product? How to deliver the best deal for consumers? Offer reasonable price! Precisely, provide personalized up-to-date...

Somewhere during the development of modern digital marketing, many enterprises got stuck in the belief that more website traffic is the key factor of success. Most believers set out to prove it by counting impressions and clickthrough rates as their primary metrics....

Google’s Android platform has been growing at an accelerated pace in recent years. It’s success was possible mainly due to the openness of this platform that provided a wider range of hardware options to customers. Unlike iOS, which features just a few...

Are you struggling with complementary product visibility? Are your cross-selling campaigns failing? This means you need a new approach. Today we are releasing a story about how a company managed to achieve a whopping 48% sales increase for complementary products using a...

We are witnessing seismic shifts in consumer behavior. The buying and sales cycles are no longer synchronized. They are becoming harder and harder to plan and control. This means that when a customer first appears on a company’s horizon, it doesn’t necessarily...

While the decision to offer free trials for software is still a hot discussion subject among the software producers, today's blog will be focusing on some practical insights for the ones offering it, and as all the companies selling software online, we...