PayPro's Virtual Library -
Compiling the Best E-Commerce News,
Insights and Resources for the Competitive Online Seller

5 situations volume discount pricing makes sense

24.11.2014 Marketing, Sales

Volume discount pricing makes a lot of sense in many businesses, physical and digital alike. The best example of the power of volume discount pricing can be easily found at a supermarket around the corner. You can always find an appealing discount...

B2B, B2C, Cart Value, Discounts, eCommerce, Marketing, Pricing, Product Pricing, SaaS, Sales


3 steps to develop your SaaS product pricing strategy

11.11.2014 Sales

Software and SaaS product pricing strategy is the topic that raises the most questions among start-ups and seasoned enterprises alike. After all, this is the most crucial factor of your business success and a wrong approach in the product pricing strategy can...

B2B, B2C, Cyber Monday, eCommerce, Pricing, Product Pricing, SaaS, Software


10 things that kill your shopping cart conversion

29.08.2014 Marketing

The word “conversion” is always on the minds of software and SaaS vendors. Conversion rate is the most critical metric that is directly tied up to your sales and revenue. Web design plays an important part in this process and companies invest...

B2B, B2C, eCommerce, Payment Processing, Pricing, SaaS, Sales, Shopping Сart Сonversion


SaaS growth hacking: 5 steps to increase MRR

13.03.2014 Marketing

SaaS businesses rely on many metrics to calculate their success. As SaaS business model is relatively new and still getting established, often things can get confusing. Some companies favor some metrics over the others, often overlooking the most important one - Monthly...

Apps, B2B, B2C, Churn, Freemium, Pricing, SaaS, Subscription, Support


Top SaaS pricing display elements that sell

06.02.2014 Marketing

The SaaS business model has claimed its success quite a while ago, SaaS revenue is expected to reach $22 billion by 2015, this is a 52% increase from 2012. But debates about SaaS pricing is still a subject of hot debate across...

B2B, B2C, Conversion, Marketing, Pricing, Product Pricing, SaaS, Sales, Subscription


Efficiency of Dynamic Pricing: Saving ⅔ of time on product pricing setup

19.12.2013 Case Studies

The software market is growing, shoppers keep demanding more and more, competition is rising. Familiar, right? So what is a true way to stand with your product? How to deliver the best deal for consumers? Offer reasonable price! Precisely, provide personalized up-to-date...

B2C, Management, Marketing, Pricing

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Recent Posts
An eCommerce Review – 10 Key 2016 Facts and 5 Clues about 2017

Jeff Bezos once famously said “Being customer-focused allows you to be more pioneering”. 2016, one could argue, has been the...

The great customer journey – episode 1

Ok, so you’ve done a lot of things right and your customer database is practically flourishing. Your products are flying...

7 key ecommerce trends for 2015 focused on SaaS and Software companies

In a fast world that’s getting faster, the attention span of the average consumer is getting much shorter. There is...

Bloggers
Meir Amzallag
Meir Amzallag

Co-founder and CEO of PayPro Global

Adina Cretu
Adina Cretu

Content Marketing Manager at PayPro Global

Kateryna Shevchenko
Kateryna Shevchenko

Online Marketing Manager at PayPro Global

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