PayPro's Virtual Library -
Compiling the Best E-Commerce News,
Insights and Resources for the Competitive Online Seller

Are you a freemium victim?

19.12.2017 Management, Marketing, Sales

Many companies that struggle with growth at some point in their evolution or are considering trying a new, maybe even bold strategy, end up giving a chance to the freemium model. The freemium pricing strategy has been around since the 80s, picking...

Apps, Business Models, Freemium, Licensing, SaaS, Software


4 reasons why you have to improve your customer support before switching to recurring payments

04.12.2014 Management, Sales

When switching to recurring payments for software products, it is important to understand that customer support will now play a central part in your business. After all, when a customer signs up for a subscription, he actually signs up to a relationship...

B2B, B2C, eCommerce, Product Pricing, SaaS, Support, User Experience


5 situations volume discount pricing makes sense

24.11.2014 Marketing, Sales

Volume discount pricing makes a lot of sense in many businesses, physical and digital alike. The best example of the power of volume discount pricing can be easily found at a supermarket around the corner. You can always find an appealing discount...

B2B, B2C, Cart Value, Discounts, eCommerce, Marketing, Pricing, Product Pricing, SaaS, Sales


4 Cross-selling tips for SaaS products

17.11.2014 Marketing, Sales

Cross-selling for SaaS products in essence is quite different from cross-selling for traditional software products. This is essentially because of the fundamental business model difference: one-time purchase vs. subscription.

B2B, B2C, Cross-sell, Cross-selling, eCommerce, Marketing, Promotions, SaaS, Sales


3 steps to develop your SaaS product pricing strategy

11.11.2014 Sales

Software and SaaS product pricing strategy is the topic that raises the most questions among start-ups and seasoned enterprises alike. After all, this is the most crucial factor of your business success and a wrong approach in the product pricing strategy can...

B2B, B2C, Cyber Monday, eCommerce, Pricing, Product Pricing, SaaS, Software


Up sell vs cross sell: plan your strategy

01.09.2014 Sales

Up-selling vs cross-selling… Seems like a pretty tough choice since both are considered top ecommerce sales boosters and many case studies are proving effectiveness and profitability of each. Both strategies are often confused but each has a different approach and techniques. This...

B2B, B2C, Cross-selling, eCommerce, SaaS, Shopping Сart Сonversion


10 things that kill your shopping cart conversion

29.08.2014 Marketing

The word “conversion” is always on the minds of software and SaaS vendors. Conversion rate is the most critical metric that is directly tied up to your sales and revenue. Web design plays an important part in this process and companies invest...

B2B, B2C, eCommerce, Payment Processing, Pricing, SaaS, Sales, Shopping Сart Сonversion

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Recent Posts
THE GDPR HURRICANE: are you ready for the D-day?

    In 2016, when the GDPR, the EU’s General Data Protection Regulation was voted in, everyone took it lightly,...

PayPro Global Completes PCI-DSS Level 1 Service Provider Certification

PayPro Global, international e-commerce solutions provider, confirms the high-security and top performance levels of its payment services for software, digital...

PayPro Global Receives Top eCommerce Software Achievements from Business Software Directory

At the beginning of a great new year, our entire team is celebrating the most recent recognition of our e-commerce...

Bloggers
Meir Amzallag
Meir Amzallag

Co-founder and CEO of PayPro Global

Ioana Grigorescu
Ioana Grigorescu

Content Manager at PayPro Global

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