PayPro's Virtual Library -
Compiling the Best E-Commerce News,
Insights and Resources for the Competitive Online Seller

5 situations volume discount pricing makes sense

24.11.2014 Marketing, Sales

Volume discount pricing makes a lot of sense in many businesses, physical and digital alike. The best example of the power of volume discount pricing can be easily found at a supermarket around the corner. You can always find an appealing discount...

B2B, B2C, Cart Value, Discounts, eCommerce, Marketing, Pricing, Product Pricing, SaaS, Sales


4 Cross-selling tips for SaaS products

17.11.2014 Marketing, Sales

Cross-selling for SaaS products in essence is quite different from cross-selling for traditional software products. This is essentially because of the fundamental business model difference: one-time purchase vs. subscription.

B2B, B2C, Cross-sell, Cross-selling, eCommerce, Marketing, Promotions, SaaS, Sales


10 things that kill your shopping cart conversion

29.08.2014 Marketing

The word “conversion” is always on the minds of software and SaaS vendors. Conversion rate is the most critical metric that is directly tied up to your sales and revenue. Web design plays an important part in this process and companies invest...

B2B, B2C, eCommerce, Payment Processing, Pricing, SaaS, Sales, Shopping Сart Сonversion


SaaS Metrics Drilldown: Key SaaS Goals

The Internet continues its evolution. Together with it, the software industry is suffering seismic shifts towards a service-oriented economic model. This model brings a more predictable revenue flow to the enterprises, but it also creates new challenges. It is important to understand...

Apps, B2B, B2C, Churn, Freemium, Marketing, SaaS, SaaS Metrics, Sales, Subscription


GPeC Summit Overview

02.06.2014 News and Events

GPeC Summit has drawn to an end. it was a spectacular eCommerce event that took place on May 26-28 in Crystal Palace Ballroom, Bucharest. This event had a rich agenda and we were surprised how the organizers managed to squeeze so much...

eCommerce, GPeC Summit, Marketing, Romania, Sales, Software


Two latest must-have features for an outstanding online customer service

22.05.2014 Management

Let me ask you a question; What channels do your customers prefer to reach out for help, is it phone, email or social media? Please let us know in the comments below. We are witnessing major shifts in the software industry today....

B2B, B2C, Cart Conversion, SaaS, Sales, Support, Tools


B2B Lead nurturing: Stay-in-touch campaigns best practices

11.03.2014 Marketing

In our recent white paper on Lead Nurturing Strategy, we described the buyer’s journey through the marketing funnel and the importance of lead nurturing to accelerate this journey. Of course, this process is complex and has a lot of aspects, but at...

B2B, E-mail Marketing, Marketing, Sales

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Recent Posts
GDPR`s Silver Lining: Good news lay ahead !

There has been a lot of complaining about the GDPR regulations. There are so many ways to look at this...

The GDPR Compliance Checklist

Complying with the GDPR can be terribly frustrating, as you have an incredible amount of information floating everywhere on the...

THE GDPR BUZZ: are you ready for the D-day?

    In 2016, when the GDPR, the EU’s General Data Protection Regulation was voted in, everyone took it lightly,...

Bloggers
Meir Amzallag
Meir Amzallag

Co-founder and CEO of PayPro Global

Ioana Grigorescu
Ioana Grigorescu

Content Manager at PayPro Global

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