PayPro's Virtual Library -
Compiling the Best E-Commerce News,
Insights and Resources for the Competitive Online Seller

Freemium business model: benefits and pitfalls to avoid

18.02.2014 Marketing

Freemium business model is relatively new, but at the moment we can see a huge wave of adoptions and hear success stories from across the software industry. So what is freemium and what makes it successful? Let's try to clear this out.

Apps, B2C, Freemium, Mobile, Refferals, SaaS, Sales, Subscription


Top SaaS pricing display elements that sell

06.02.2014 Marketing

The SaaS business model has claimed its success quite a while ago, SaaS revenue is expected to reach $22 billion by 2015, this is a 52% increase from 2012. But debates about SaaS pricing is still a subject of hot debate across...

B2B, B2C, Conversion, Marketing, Pricing, Product Pricing, SaaS, Sales, Subscription


E-commerce trends for 2014

27.01.2014 Marketing

The 2014 has finally entered the building and we are waiting to start anew and do things a little differently this year to achieve better results than last year. E-commerce doesn’t stand still, together with technology, it is evolving at an accelerated...

B2B, B2C, Management, Mobile, SaaS, Sales, Trends


A good Google Play Alternative to sell apps? Definitely

04.12.2013 Sales

Google’s Android platform has been growing at an accelerated pace in recent years. It’s success was possible mainly due to the openness of this platform that provided a wider range of hardware options to customers. Unlike iOS, which features just a few...

Apps, Marketing, Mobile, Sales


Breakthrough Marketing: How an innovative cross-selling strategy increased sales of complementary products by 48%

02.12.2013 Case Studies

Are you struggling with complementary product visibility? Are your cross-selling campaigns failing? This means you need a new approach. Today we are releasing a story about how a company managed to achieve a whopping 48% sales increase for complementary products using a...

Cross-selling, Marketing, Sales


Great customer service drives company growth

26.11.2013 Management

The world is spinning faster and faster. The technology accelerates our daily activities and e-commerce industry is not an exception. In today's ecommerce environment, customer service expectations are higher than ever before. The buyers no longer have the time, patience or desire...

Churn, Sales, Support


How to improve conversion from free trials to paid version?

01.11.2013 Marketing

While the decision to offer free trials for software is still a hot discussion subject among the software producers, today's blog will be focusing on some practical insights for the ones offering it, and as all the companies selling software online, we...

B2C, Conversion, Marketing, Product Pricing, Sales, Software

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Recent Posts
PayPro Global Receives Top eCommerce Software Achievements from Business Software Directory

At the beginning of a great new year, our entire team is celebrating the most recent recognition of our e-commerce...

Are you a freemium victim?

Many companies that struggle with growth at some point in their evolution or are considering trying a new, maybe even...

An eCommerce Review – 10 Key 2016 Facts and 5 Clues about 2017

Jeff Bezos once famously said “Being customer-focused allows you to be more pioneering”. 2016, one could argue, has been the...

Bloggers
Meir Amzallag
Meir Amzallag

Co-founder and CEO of PayPro Global

Adina Cretu
Adina Cretu

Content Marketing Manager at PayPro Global

Kateryna Shevchenko
Kateryna Shevchenko

Online Marketing Manager at PayPro Global

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