PayPro's Virtual Library -
Compiling the Best E-Commerce News,
Insights and Resources for the Competitive Online Seller

Are you a freemium victim?

19.12.2017 Management, Marketing, Sales

Many companies that struggle with growth at some point in their evolution or are considering trying a new, maybe even bold strategy, end up giving a chance to the freemium model. The freemium pricing strategy has been around since the 80s, picking...

Apps, Business Models, Freemium, Licensing, SaaS, Software


PayPro Interviews ManiacTools

Maniac Tools (www.maniactools.com) has been PayPro’s partner for many years. This company has been developing state-of-the-art multimedia utilities, which are home user oriented. This year, however, we noticed a new kind of addition to Maniac Tools’ product portfolio, which is dedicated to...

B2B, B2C, Management, Mobile, Software, Tools


3 steps to develop your SaaS product pricing strategy

11.11.2014 Sales

Software and SaaS product pricing strategy is the topic that raises the most questions among start-ups and seasoned enterprises alike. After all, this is the most crucial factor of your business success and a wrong approach in the product pricing strategy can...

B2B, B2C, Cyber Monday, eCommerce, Pricing, Product Pricing, SaaS, Software


GPeC Summit Overview

02.06.2014 News and Events

GPeC Summit has drawn to an end. it was a spectacular eCommerce event that took place on May 26-28 in Crystal Palace Ballroom, Bucharest. This event had a rich agenda and we were surprised how the organizers managed to squeeze so much...

eCommerce, GPeC Summit, Marketing, Romania, Sales, Software


6 eCommerce mistakes to avoid when selling software online

17.04.2014 Marketing

Do your online sales live up to your products’ true potential? If you answered no, then you are part of a majority. In an effort to improve this state of things, let’s look at 6 eCommerce mistakes software startups make.

B2B, B2C, Cart Conversion, Conversion, Copywriting, Marketing, Software, Tools, Trends


White Paper Released: Tackling SaaS Churn

11.04.2014 White Papers

Churn is an aspect that is often overlooked by SaaS start-ups. In their “land grab” phases, SaaS companies normally do not have the time or money to worry about churn. It makes sense for the first year or two, as recovering from...

Apps, B2B, B2C, Churn, Freemium, Management, Marketing, Mobile, SaaS, Software, Subscription, White Papers


5 reasons why SaaS companies should outsource automatic recurring billing

03.04.2014 Sales

Businesses are always striving to reduce operational costs, this is a very wise decision in the pursuit of profitability. But often they fall into traps of hidden costs, which are not very obvious at first sight and the outcome can be dramatic...

B2B, B2C, Cart Conversion, Chargebacks, Churn, Payment Processing, SaaS, Software, Subscription, Support

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Recent Posts
GDPR`s Silver Lining: Good news lay ahead !

There has been a lot of complaining about the GDPR regulations. There are so many ways to look at this...

The GDPR Compliance Checklist

Complying with the GDPR can be terribly frustrating, as you have an incredible amount of information floating everywhere on the...

THE GDPR BUZZ: are you ready for the D-day?

    In 2016, when the GDPR, the EU’s General Data Protection Regulation was voted in, everyone took it lightly,...

Bloggers
Meir Amzallag
Meir Amzallag

Co-founder and CEO of PayPro Global

Ioana Grigorescu
Ioana Grigorescu

Content Manager at PayPro Global

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