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How user experience helps with free trial conversions

06.05.2014 Marketing

Software, SaaS and Cloud products are classified as experience products. Before buying a product, users usually need time to derive value from it that will drive their ultimate purchasing decision (the zero moment of truth). The most established practice in software industry...

Apps, B2B, B2C, Churn, Conversion, E-mail Marketing, Trials, User Experience

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Bloggers
Meir Amzallag
Meir Amzallag

Co-founder and CEO of PayPro Global

Adina Cretu
Adina Cretu

Content Marketing Manager at PayPro Global

Kateryna Shevchenko
Kateryna Shevchenko

Online Marketing Manager at PayPro Global

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