News and Events(16)
SaaS Metrics Drilldown Series(1)
Software, SaaS and Cloud products are classified as experience products. Before buying a product, users usually need time to derive value from it that will drive their ultimate purchasing decision (the zero moment of truth). The most established practice in software industry...
Jeff Bezos once famously said “Being customer-focused allows you to be more pioneering”. 2016, one could argue, has been the...
Ok, so you’ve done a lot of things right and your customer database is practically flourishing. Your products are flying...
In a fast world that’s getting faster, the attention span of the average consumer is getting much shorter. There is...
Co-founder and CEO of PayPro Global
Content Marketing Manager at PayPro Global
Online Marketing Manager at PayPro Global