PayPro's Virtual Library -
Compiling the Best E-Commerce News,
Insights and Resources for the Competitive Online Seller

The great customer journey – episode 1

10.08.2015 Marketing, Sales

Ok, so you’ve done a lot of things right and your customer database is practically flourishing. Your products are flying off the electronic shelves and you’re celebrating your exceptional sales performance. Well done!...but… Indeed, there is a but. And that but has...

B2B, B2C, eCommerce, Marketing, User Experience


4 reasons why you have to improve your customer support before switching to recurring payments

04.12.2014 Management, Sales

When switching to recurring payments for software products, it is important to understand that customer support will now play a central part in your business. After all, when a customer signs up for a subscription, he actually signs up to a relationship...

B2B, B2C, eCommerce, Product Pricing, SaaS, Support, User Experience


20 shopping cart design must haves

04.11.2014 Marketing, Sales

Shopping cart design is often a subject of compromise for software and SaaS companies. Nevertheless, checkout is the most critical step in the conversion process and its design can serve as an active guide for the shopper on his way to your...

B2B, B2C, Cross-sell, Shopping Cart Design, Shopping Сart Сonversion, User Experience


How user experience helps with free trial conversions

06.05.2014 Marketing

Software, SaaS and Cloud products are classified as experience products. Before buying a product, users usually need time to derive value from it that will drive their ultimate purchasing decision (the zero moment of truth). The most established practice in software industry...

Apps, B2B, B2C, Churn, Conversion, E-mail Marketing, Trials, User Experience

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Recent Posts
An eCommerce Review – 10 Key 2016 Facts and 5 Clues about 2017

Jeff Bezos once famously said “Being customer-focused allows you to be more pioneering”. 2016, one could argue, has been the...

The great customer journey – episode 1

Ok, so you’ve done a lot of things right and your customer database is practically flourishing. Your products are flying...

7 key ecommerce trends for 2015 focused on SaaS and Software companies

In a fast world that’s getting faster, the attention span of the average consumer is getting much shorter. There is...

Bloggers
Meir Amzallag
Meir Amzallag

Co-founder and CEO of PayPro Global

Adina Cretu
Adina Cretu

Content Marketing Manager at PayPro Global

Kateryna Shevchenko
Kateryna Shevchenko

Online Marketing Manager at PayPro Global

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