PayPro's Virtual Library -
Compiling the Best E-Commerce News,
Insights and Resources for the Competitive Online Seller

Ok, so you’ve done a lot of things right and your customer database is practically flourishing. Your products are flying off the electronic shelves and you’re celebrating your exceptional sales performance. Well done!...but… Indeed, there is a but. And that but has...

When switching to recurring payments for software products, it is important to understand that customer support will now play a central part in your business. After all, when a customer signs up for a subscription, he actually signs up to a relationship...

Shopping cart design is often a subject of compromise for software and SaaS companies. Nevertheless, checkout is the most critical step in the conversion process and its design can serve as an active guide for the shopper on his way to your...

Software, SaaS and Cloud products are classified as experience products. Before buying a product, users usually need time to derive value from it that will drive their ultimate purchasing decision (the zero moment of truth). The most established practice in software industry...