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Insights and Resources for the Competitive Online Seller

Churn is an aspect that is often overlooked by SaaS start-ups. In their “land grab” phases, SaaS companies normally do not have the time or money to worry about churn. It makes sense for the first year or two, as recovering from...

Somewhere along the way, many software companies got stuck in a belief that chargebacks are just a part of selling software online and cannot be avoided. They just choose to ignore the problem. Although it is almost impossible to entirely avoid chargebacks...

Somewhere during the development of modern digital marketing, many enterprises got stuck in the belief that more website traffic is the key factor of success. Most believers set out to prove it by counting impressions and clickthrough rates as their primary metrics....