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Scarcity Marketing In SaaS: Definition + Tactics
October 19 2023

Scarcity Marketing In SaaS: Definition + Tactics

Have you ever heard the phrase sale ends tomorrow and found yourself in an instant shopping frenzy?
Marketing
Merchant Of Record: Choosing The Right Partner
December 13 2023

Merchant Of Record: Choosing The Right Partner

Since the world has been steadily shifting towards eCommerce, one might think that the concept of ...
Strategy
6 Merchant Of Record FAQs Answered
December 20 2023

6 Merchant Of Record FAQs Answered

SaaS and software companies, eager to expand their global reach, often grapple with the intricate ...
Strategy
What is XaaS (Anything as a Service)-Explanation & Examples
December 12 2023

What is XaaS? Definition & Benefits

Before the age of cloud computing came upon us, purchasing software applications was a ...
Subscriptions
Boosting Subscription Success With a Merchant of Record
December 23 2023

Boosting Subscription Success With a Merchant of Record

Digital subscription services are extremely popular right now, and the numbers prove just how many ...
Subscriptions
Product-Led Growth for SaaS: Definition, Steps + Examples
November 2 2023

Product-Led Growth for SaaS: Definition, Steps + Examples

We’re seeing more and more companies ditching old growth strategies just to become part of the ...
Strategy
What is Enterprise SaaS? + Examples
November 8 2023

What is Enterprise SaaS? + Examples

We live in the technology era. And if you think about it, we have for quite some time now.
Strategy
Why is the Merchant of Record the SaaS CFO’s Secret Weapon
guest blog
November 23 2023

Why is the Merchant of Record the SaaS CFO’s Secret Weapon?

The dynamics in the global software as a service (SaaS) marketplace are constantly changing.
Strategy
Net Dollar Retention: Definition + Formula
October 11 2023

Net Dollar Retention: Definition + Formula

Think of the competitive SaaS industry as a garden. First, you need to plant the seeds (acquire the ...
Marketing
Chargeback Fraud: What is it and x Prevention Measures
November 29 2023

Chargeback Fraud: What is it and 4 Prevention Measures

Unfortunately, chargebacks are part of every eCommerce business’s reality. While they were put into ...
Strategy

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