PayPro Global's blog! | sales

Strategy

16 Actionable Metrics for Measuring Customer Success in SaaS

Any company with a customer base needs to develop a strong customer success strategy. But what exactly is - and how do you - measure customer success?

Strategy

Global SaaS Compliance: A Complete Audit Checklist

The beauty of Software as a Service (SaaS) businesses is that they can go global from the start. Anyone with an internet connection can become a...

Marketing

12 Advantages of Building an Online Community for SaaS Business

The Software as a Service (SaaS) market is growing fast. The market is expected to grow from $225.6 billion in 2020 to $272.49 billion by the end of...

Strategy

LaaS, PaaS, CaaS, IaaS, FaaS, and SaaS

As technology develops, new variations of cloud computing services pop up. No two services are the same, but they share similar characteristics. Most...

Marketing

Guide to Video Marketing for SaaS Businesses

Many marketers would say that video marketing is the way of the future. Still, with over 85% of internet users in the United States watching video...

Marketing

Using Your SaaS Social Media Marketing Strategy For Customer Acquisition

With 3.78 billion users worldwide in 2021, social media is ubiquitous and part of our everyday lives. Over the past few years, it’s changed the...

Marketing

How to Scale Your SaaS Business

Scaling is essential for success in the SaaS industry. If you can’t scale, you can’t reach new customers. Once your customer pool stays stagnant,...

Marketing

A Complete Guide to Calculating Customer Acquisition Cost for SaaS

In most industries, success is a careful balancing act between risk and reward. You can’t create a successful product in the SaaS world without...

Marketing

The SaaS Customer Lifecycle Explained

Everything in life is characterized by cycles. There’s an order to most things from nature to the business world if you look close enough, and your...

Marketing

Clubhouse: How to Promote Your SaaS Business

Think of social media as a giant circus arena; all be it one with millions of tents. The circus lures you in and, before you know it, you want to...

Guide to Video Marketing for SaaS Businesses | PayProGlobal

Guide to Video Marketing for SaaS Businesses

Many marketers would say that video marketing is the way of the future. Still, with over 85% of ...

Smart B2B SaaS marketing

SaaS: The Chronicles of a Saturated Market

We need to be constantly reminded that we live in a capitalist world. Big words, we know, but what ...

The battle of strategies: Retention versus Acquisition

The battle of strategies: Retention versus Acquisition

Now that one of the most awaited TV series is back, we’re all in a state of restlessness. We are ...

Video marketing strategy

February 15 2019

Video didn’t kill marketing: It just made it better

While you might stumble upon hundreds, thousands, maybe, of articles that promise to give you the ...

Building trust amongst your clients

January 25 2019

Building trust amongst your clients

As the world has shifted from a product economy to a subscription economy, businesses switch focus ...

Help me convert

October 23 2018

How testing can be a lifebuoy in conversion optimization

Do you know what the difference between an experienced and a beginner fisherman is? The bait used. ...

The ins and outs of the so-called ‘Subscription Economy’

The ins and outs of the so-called ‘Subscription Economy’

Looking closely at this subscription phenomenon, you could say that we are witnessing a strong ...

mobile product page

The 6 piece puzzle of the mobile product page

Marketers are making such a big fuss about this entire mobile world affair. At first, you might ...

Dissecting the Checkout Page

Anatomy Class: Dissecting the Checkout Page

There is this constant, crazy race for conversions and sales and the starting point is always the ...

AI and SaaS: a match made in heaven?

Artificial Intelligence is the new kid on the block and it’s super excited to show it.

Bloggers

Meir Amzallag

Co-founder and CEO of PayPro Global

Hanna Barabakh

Hanna Barabakh is a Brand Ambassador at PayPro Global

more authors