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Strategy

Sales Tax: What Indie Game Developers Need to Know

Game development creates alternate worlds, characters, and ultimately a highly entertaining shared experience. But it's also a business, and...

Strategy

Merchant of Record for Gaming Companies [The How-To Guide]

The years 2020 and 2021 brought about unprecedented growth in the videogames market. The world was forced to stay inside due to the pandemic, and...

Strategy

Building a Versatile SaaS Revenue Infrastructure

Generating revenue is the foundation of any business and, in the SaaS world, how this revenue is delivered to your company is vital. An often...

Strategy

Epic Games vs. Apple: New Revenue Opportunities for Video Game Businesses

While gaming apps make up over 70% of all App Store revenue, this percentage is generated by less than 10% of store users. The gaming market is...

Strategy

SaaS, On-Premise, or Off-Premise: Which is best?

As the shift toward a more digital world accelerates, many organizations opt for cloud solutions, Software-as-a-Service (SaaS) delivery, and...

Strategy

14 Common Sales Tax Mistakes in SaaS Businesses and how to avoid them

If your SaaS business is growing nicely and expanding its reach, then it’s likely your sales tax compliance requirements may very well be changing...

Strategy

How To Build a Successful SaaS Product Using Open Source

The Cisco Annual Internet Report claims that, by the end of 2022, 75% of cloud computing workloads and workstations will be in the form of a SaaS...

Marketing

Localization Strategies: Increase Global Revenue with Local Thinking

Growing businesses are often encouraged to think big, think national, and, ultimately, think global. But to increase your reach and revenue in...

Strategy

SaaS Spend Optimization - The Complete Guide

According to Gartner, an estimated 30% of the $102 billion spent on SaaS in 2020 is not even being utilized! One company researched this so-called...

Strategy

U.S Sales Tax: The Nightmare of Scaling a SaaS Business

So your eCommerce business is experiencing rapid growth. You’re scaling your operations and increasing your reach across the U.S and into new global...

Guide to Video Marketing for SaaS Businesses | PayProGlobal

Guide to Video Marketing for SaaS Businesses

Many marketers would say that video marketing is the way of the future. Still, with over 85% of ...

Smart B2B SaaS marketing

SaaS: The Chronicles of a Saturated Market

We need to be constantly reminded that we live in a capitalist world. Big words, we know, but what ...

The battle of strategies: Retention versus Acquisition

The battle of strategies: Retention versus Acquisition

Now that one of the most awaited TV series is back, we’re all in a state of restlessness. We are ...

Video marketing strategy

February 15 2019

Video didn’t kill marketing: It just made it better

While you might stumble upon hundreds, thousands, maybe, of articles that promise to give you the ...

Building trust amongst your clients

January 25 2019

Building trust amongst your clients

As the world has shifted from a product economy to a subscription economy, businesses switch focus ...

Help me convert

October 23 2018

How testing can be a lifebuoy in conversion optimization

Do you know what the difference between an experienced and a beginner fisherman is? The bait used. ...

The ins and outs of the so-called ‘Subscription Economy’

The ins and outs of the so-called ‘Subscription Economy’

Looking closely at this subscription phenomenon, you could say that we are witnessing a strong ...

mobile product page

The 6 piece puzzle of the mobile product page

Marketers are making such a big fuss about this entire mobile world affair. At first, you might ...

Dissecting the Checkout Page

Anatomy Class: Dissecting the Checkout Page

There is this constant, crazy race for conversions and sales and the starting point is always the ...

AI and SaaS: a match made in heaven?

Artificial Intelligence is the new kid on the block and it’s super excited to show it.

Bloggers

Meir Amzallag

Co-founder and CEO of PayPro Global

Ioana Grigorescu

Content Marketing Manager at PayPro Global

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