Strategy

How to Generate Leads for Your SaaS Business

Think of your SaaS business as an orchard. If you don’t tend the trees, they won’t bear fruit. Similarly, if you don’t maintain your services, you...

Marketing

How To Create a Good SaaS Buyer Persona

SaaS inbound marketing is used to attract new users to your product and convince them to pay for it. Buyer persona development can help you do just...

Strategy

Is Freemium Killing Your SaaS Business?

As with most industries, trends come and go within the SaaS space. The best option for your company today might be the worst one tomorrow. 

Marketing

SaaS Marketing Insights for 2021

The tech world is a never-ending roller-coaster of innovation, and software needs will continue to change as long as society keeps changing. 

PayPro Global Updates

PayPro Global Bridges eCommerce and CRM with New Advanced Salesforce Connector for Slimware Utilities

Leading eCommerce solutions provider PayPro Global creates an eCommerce and CRM bridge with its new advanced Salesforce connector for Slimware...

PayPro Global Updates

PayPro Global Announces Partnership With PassportPDF

May 5th, 2020 – Toronto, Canada - PassportPDF, a division of Orpalis, a micro-service based cloud ecosystem featuring leading productivity tools, has...

PayPro Global Updates

PayPro Global, recognized as High Performer in G2 Crowd’s 2020 Top eCommerce Platforms Grid Report

April 14, 2020 - Toronto, Canada - Leading eCommerce provider, PayPro Global, has been included in G2 Crowd’s 2020 Grid Report, being recognized as a...

PayPro Global Updates

InstallAware partners with PayPro Global, launches highly customized commerce solution

April 6, 2020 - Toronto, Canada - InstallAware, technology leader and premium software installation tool developer has partnered with PayPro Global,...

PayPro Global Updates

PayPro Global Unveils New Company Logo and Announces Complete Rebranding Campaign

February 24, 2020- Toronto, Canada - PayPro Global, provider of premium, industry-leading e-commerce solutions unveils the company’s new logo, the...

PayPro Global Updates

PayPro Global to attend the Affiliate Summit West in Las Vegas

January 21, 2020 - Toronto, Canada - Leading eCommerce solution provider PayPro Global will be attending the Affiliate Summit West conference in Las...

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Strategy
Smart B2B SaaS marketing
July 9 2019

SaaS: The Chronicles of a Saturated Market

We need to be constantly reminded that we live in a capitalist world. Big words, we know, but what ...
Strategy
April 25 2019

The battle of strategies: Retention versus Acquisition

Now that one of the most awaited TV series is back, we’re all in a state of restlessness. We are ...
Marketing
Video marketing strategy
February 15 2019

Video didn’t kill marketing: It just made it better

While you might stumble upon hundreds, thousands, maybe, of articles that promise to give you the ...
Strategy
Building trust amongst your clients
January 25 2019

Building trust amongst your clients

As the world has shifted from a product economy to a subscription economy, businesses switch focus ...
Strategy
October 23 2018

How testing can be a lifebuoy in conversion optimization

Do you know what the difference between an experienced and a beginner fisherman is? The bait used. ...
subscriptions
The ins and outs of the so-called ‘Subscription Economy’
October 8 2018

The ins and outs of the so-called ‘Subscription Economy’

Looking closely at this subscription phenomenon, you could say that we are witnessing a strong ...
Marketing
mobile product page
August 23 2018

The 6 piece puzzle of the mobile product page

Marketers are making such a big fuss about this entire mobile world affair. At first, you might ...
Strategy
Dissecting the Checkout Page
July 30 2018

Anatomy Class: Dissecting the Checkout Page

There is this constant, crazy race for conversions and sales and the starting point is always the ...
Strategy
AI and SaaS
June 29 2018

AI and SaaS: a match made in heaven?

Artificial Intelligence is the new kid on the block and it’s super excited to show it.
Marketing
June 21 2018

A red cape among white ones: B2B with a twist

To succeed, B2B marketers need to stop selling products and start selling outcomes. I accidentally ...
Bloggers
Meir Amzallag
Meir Amzallag

Co-founder and CEO of PayPro Global

Hanna Barabakh
Hanna Barabakh

Brand Ambassador at PayPro Global

more authors
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