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Marketing

How to Turn Loyal Customers Into Advocates in SaaS

While "you catch more flies with honey than you do with vinegar" might be an old and well-worn phrase, it’s also true today of the SaaS industry....

Marketing

Scale Your SaaS Business With Chatbots

We’ve all heard the classic Christmas tale of Santa’s workshop. A magical place where presents are made for every child in the world, ready to be...

Marketing

Benefits of Customer Testimonials in SaaS

Customers sit in cozy corners around the world, scrolling on their phones and waiting to be influenced into buying something from someone, somewhere....

PayPro Global Updates

PayPro Global announces next-generation macOS embedded store SDK; Global Delight is the first partner to use this new technology

Wednesday 26th May 2021 - Toronto, Canada. The Industry-leading, full-service eCommerce platform PayPro Global announced today the implementation of...

PayPro Global Updates

PayPro Global announces Partnership with Cyber Security Trainer EH Academy

Monday 24th May 2021 - Toronto, Canada. The industry-leading eCommerce platform PayPro Global announced today their exciting new partnership with IT...

Marketing

Popular SaaS Podcasts for 2021

In the early 2000s, technology skyrocketed. Some of the most popular platforms we know today emerged, and their creators set their sights on the...

Strategy

A Comprehensive Go To Market SaaS Product Checklist

Have you ever been on holiday and realized you had forgotten something? Something you needed, but while rushing to pack, you left it behind, like a...

Strategy

Net Promoter Scores - The Complete Guide for Your SaaS Business

When it comes to the question “how do I improve my net promoter score,” there isn’t one correct answer, but there are several common truths that you...

Strategy

How to Generate Leads for Your SaaS Business

Think of your SaaS business as an orchard. If you don’t tend the trees, they won’t bear fruit. Similarly, if you don’t maintain your services, you...

Marketing

How To Create a Good SaaS Buyer Persona

SaaS inbound marketing is used to attract new users to your product and convince them to pay for it. Buyer persona development can help you do just...

Smart B2B SaaS marketing

SaaS: The Chronicles of a Saturated Market

We need to be constantly reminded that we live in a capitalist world. Big words, we know, but what ...

The battle of strategies: Retention versus Acquisition

Now that one of the most awaited TV series is back, we’re all in a state of restlessness. We are ...

Video marketing strategy

February 15 2019

Video didn’t kill marketing: It just made it better

While you might stumble upon hundreds, thousands, maybe, of articles that promise to give you the ...

Building trust amongst your clients

January 25 2019

Building trust amongst your clients

As the world has shifted from a product economy to a subscription economy, businesses switch focus ...

October 23 2018

How testing can be a lifebuoy in conversion optimization

Do you know what the difference between an experienced and a beginner fisherman is? The bait used. ...

The ins and outs of the so-called ‘Subscription Economy’

The ins and outs of the so-called ‘Subscription Economy’

Looking closely at this subscription phenomenon, you could say that we are witnessing a strong ...

mobile product page

The 6 piece puzzle of the mobile product page

Marketers are making such a big fuss about this entire mobile world affair. At first, you might ...

Dissecting the Checkout Page

Anatomy Class: Dissecting the Checkout Page

There is this constant, crazy race for conversions and sales and the starting point is always the ...

AI and SaaS: a match made in heaven?

Artificial Intelligence is the new kid on the block and it’s super excited to show it.

A red cape among white ones: B2B with a twist

To succeed, B2B marketers need to stop selling products and start selling outcomes. I accidentally ...

Bloggers

Meir Amzallag

Co-founder and CEO of PayPro Global

Hanna Barabakh

Brand Ambassador at PayPro Global

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