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Strategy

2023 Key SaaS Payment Trends to Keep an Eye On

As of 2022, 48% of companies have an average of one-year SaaS contracts. Sales contract length and time frames vary among companies, but 13% of...

Strategy

Online Gaming Fraud: How to Detect and Prevent Scams

In 2021, video gamers, on average, spent about eight hours and 27 minutes each week playing games. This is an increase of 14%, up from 2020,...

Strategy

SaaS Growth Strategy: How to Grow Your Business in 2022

Since the SaaS industry is so competitive, driving growth is vital for business survival. A SaaS business will need a growth strategy, which is...

Strategy

The SaaS Pricing Guide You Need To Achieve Maximum Revenue

Gone are the days when pricing your product simply meant evaluating your costs and adding a little extra for profit. Many SaaS business owners are...

Marketing

SaaS Sales Funnel: A Fundamental Guide to Boosting Your Conversions for 2022

All SaaS companies know that optimizing their sales process is key to success. Implementing a strong sales funnel is even more important in a SaaS...

Strategy

Definitive Guide to Micro-SaaS: Build a Profitable Business

Software as a Service (SaaS) is a hugely popular business model – and for a good reason. The Internet allows businesses to provide subscription-based...

Industry News

2022 SaaS Trends and Tools to Disrupt Your Market

The SaaS market has exploded in the last decade, meaning the need to stand out in an already cluttered market is greater than ever! The most...

Subscriptions

How To Convert SaaS Free Trial Users: The Ultimate Checklist!

Though SaaS pricing strategies have evolved over the years, one thing has remained consistent: the free trial. A free trial is typically a 7- day...

Strategy

Selling Your Indie Game Online: The Complete Guide

The indie game market has seen a significant uptake in interest and sales over the last year. As of September 2021, indie games made up 40% of all...

Strategy

Sales Tax: What Indie Game Developers Need to Know

Game development creates alternate worlds, characters, and ultimately a highly entertaining shared experience. But it's also a business, and...

SaaS Sales Funnel

SaaS Sales Funnel: A Fundamental Guide to Boosting Your Conversions for 2022

All SaaS companies know that optimizing their sales process is key to success. Implementing a ...

Selling Your Indie Game Online: The Complete Guide

Selling Your Indie Game Online: The Complete Guide

The indie game market has seen a significant uptake in interest and sales over the last year. As of ...

Guide to Video Marketing for SaaS Businesses | PayProGlobal

Guide to Video Marketing for SaaS Businesses

Many marketers would say that video marketing is the way of the future. Still, with over 85% of ...

Smart B2B SaaS marketing

SaaS: The Chronicles of a Saturated Market

We need to be constantly reminded that we live in a capitalist world. Big words, we know, but what ...

The battle of strategies: Retention versus Acquisition

The battle of strategies: Retention versus Acquisition

Now that one of the most awaited TV series is back, we’re all in a state of restlessness. We are ...

Video marketing strategy

February 15 2019

Video didn’t kill marketing: It just made it better

While you might stumble upon hundreds, thousands, maybe, of articles that promise to give you the ...

Building trust amongst your clients

January 25 2019

Building trust amongst your clients

As the world has shifted from a product economy to a subscription economy, businesses switch focus ...

Help me convert

October 23 2018

How testing can be a lifebuoy in conversion optimization

Do you know what the difference between an experienced and a beginner fisherman is? The bait used. ...

The ins and outs of the so-called ‘Subscription Economy’

The ins and outs of the so-called ‘Subscription Economy’

Looking closely at this subscription phenomenon, you could say that we are witnessing a strong ...

mobile product page

The 6 piece puzzle of the mobile product page

Marketers are making such a big fuss about this entire mobile world affair. At first, you might ...

Bloggers

Meir Amzallag

Co-founder and CEO of PayPro Global

Ioana Grigorescu

Content Marketing Manager at PayPro Global

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