Strategy

16 Actionable Metrics for Measuring Customer Success in SaaS

Any company with a customer base needs to develop a strong customer success strategy. But what exactly is - and how do you - measure customer success?

Strategy

Global SaaS Compliance: A Complete Audit Checklist

The beauty of Software as a Service (SaaS) businesses is that they can go global from the start. Anyone with an internet connection can become a...

Marketing

12 Advantages of Building an Online Community for SaaS Business

The Software as a Service (SaaS) market is growing fast. The market is expected to grow from $225.6 billion in 2020 to $272.49 billion by the end of...

Strategy

LaaS, PaaS, CaaS, IaaS, FaaS, and SaaS

As technology develops, new variations of cloud computing services pop up. No two services are the same, but they share similar characteristics. Most...

Marketing

Guide to Video Marketing for SaaS Businesses

Many marketers would say that video marketing is the way of the future. Still, with over 85% of internet users in the United States watching video...

Marketing

Using Your SaaS Social Media Marketing Strategy For Customer Acquisition

With 3.78 billion users worldwide in 2021, social media is ubiquitous and part of our everyday lives. Over the past few years, it’s changed the...

Marketing

How to Scale Your SaaS Business

Scaling is essential for success in the SaaS industry. If you can’t scale, you can’t reach new customers. Once your customer pool stays stagnant,...

Marketing

A Complete Guide to Calculating Customer Acquisition Cost for SaaS

In most industries, success is a careful balancing act between risk and reward. You can’t create a successful product in the SaaS world without...

Marketing

The SaaS Customer Lifecycle Explained

Everything in life is characterized by cycles. There’s an order to most things from nature to the business world if you look close enough, and your...

Marketing

Clubhouse: How to Promote Your SaaS Business

Think of social media as a giant circus arena; all be it one with millions of tents. The circus lures you in and, before you know it, you want to...

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Marketing
How to turn loyal customers into advocates in SaaS
June 24 2021

How to Turn Loyal Customers Into Advocates in SaaS

While "you catch more flies with honey than you do with vinegar" might be an old and well-worn ...
Marketing
Scale your SaaS business with Chatbots
June 10 2021

Scale Your SaaS Business With Chatbots

We’ve all heard the classic Christmas tale of Santa’s workshop. A magical place where presents are ...
Marketing
Benefits of customer testimonials in SaaS
June 3 2021

Benefits of Customer Testimonials in SaaS

Customers sit in cozy corners around the world, scrolling on their phones and waiting to be ...
PayPro Global Updates
header_PayPro-Global-announces-next-generation-macOS-embedded-store-SDK
May 26 2021

PayPro Global announces next-generation macOS embedded store SDK; Global Delight is the first partner to use this new technology

Wednesday 26th May 2021 - Toronto, Canada. The Industry-leading, full-service eCommerce platform ...
PayPro Global Updates
PayPro Global partners with EH Academy courses
May 24 2021

PayPro Global announces Partnership with Cyber Security Trainer EH Academy

Monday 24th May 2021 - Toronto, Canada. The industry-leading eCommerce platform PayPro Global ...
Marketing
Popular SaaS podcasts
May 18 2021

Popular SaaS Podcasts for 2021

In the early 2000s, technology skyrocketed. Some of the most popular platforms we know today ...
Strategy
A Comprehensive Go To Market SaaS Product Checklist
April 26 2021

A Comprehensive Go To Market SaaS Product Checklist

Have you ever been on holiday and realized you had forgotten something? Something you needed, but ...
Strategy
How to improve NPS for SaaS business success
April 15 2021

Net Promoter Scores - The Complete Guide for Your SaaS Business

When it comes to the question “how do I improve my net promoter score,” there isn’t one correct ...
Strategy
How to generate leads for SaaS
March 31 2021

Lead Generation for your SaaS Business: A How-To Guide

Think of your SaaS business as an orchard. If you don’t tend the trees, they won’t bear fruit. ...
Marketing
B2B SaaS buyer personas
March 11 2021

How To Create a Good SaaS Buyer Persona

SaaS inbound marketing is used to attract new users to your product and convince them to pay for ...
Bloggers
Meir Amzallag
Meir Amzallag

Co-founder and CEO of PayPro Global

Hanna Barabakh
Hanna Barabakh

Hanna Barabakh is a Brand Ambassador at PayPro Global

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