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Chargeback Fraud: What is it and x Prevention Measures
November 29 2023

Chargeback Fraud: What is it and 4 Prevention Measures

Unfortunately, chargebacks are part of every eCommerce business’s reality. While they were put into ...
Strategy
Scarcity Marketing In SaaS: Definition + Tactics
October 19 2023

Scarcity Marketing In SaaS: Definition + Tactics

Have you ever heard the phrase sale ends tomorrow and found yourself in an instant shopping frenzy?
Marketing
Price Segmentation: Definition, Use Cases + Examples
November 15 2023

Price Segmentation: Definition, Use Cases + Examples

Determining the correct pricing structure for your SaaS product or service is a complex endeavor, ...
Strategy
Merchant of Record: Navigating Compliance
December 11 2023

Merchant of Record: Navigating Compliance

With the global SaaS industry expected to reach $819 billion by 2030, the shift towards ...
Strategy
What is Penetration Pricing?
October 5 2023

What is Penetration Pricing?

Entering a new market can be extremely intimidating, especially a market as competitive as the SaaS ...
Strategy
Product-Led Growth for SaaS: Definition, Steps + Examples
November 2 2023

Product-Led Growth for SaaS: Definition, Steps + Examples

We’re seeing more and more companies ditching old growth strategies just to become part of the ...
Strategy
12 SaaS Trends to Watch In 2024
September 27 2023

12 SaaS Trends to Watch In 2024

Saas (software as a service) is a booming industry. There is no debate here. And with the rise of ...
Industry News
What is Enterprise SaaS? + Examples
November 8 2023

What is Enterprise SaaS? + Examples

We live in the technology era. And if you think about it, we have for quite some time now.
Strategy
Why is the Merchant of Record the SaaS CFO’s Secret Weapon
guest blog
November 23 2023

Why is the Merchant of Record the SaaS CFO’s Secret Weapon?

The dynamics in the global software as a service (SaaS) marketplace are constantly changing.
Strategy
Net Dollar Retention: Definition + Formula
October 11 2023

Net Dollar Retention: Definition + Formula

Think of the competitive SaaS industry as a garden. First, you need to plant the seeds (acquire the ...
Marketing

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