PayPro's Virtual Library -
Compiling the Best E-Commerce News,
Insights and Resources for the Competitive Online Seller

4 reasons why shopping cart design can help you make money

06.11.2014 Marketing, Sales

There are plenty of great looking software and SaaS storefronts, but when we arrive to checkout, the shopping cart design is often a bit of a disappointment. Shopping cart plays a highly important role during purchasing process. This is the defining moment...

Cart Conversion, Conversion, eCommerce, Marketing, Shopping Cart Design, Shopping Сart Сonversion


How user experience helps with free trial conversions

06.05.2014 Marketing

Software, SaaS and Cloud products are classified as experience products. Before buying a product, users usually need time to derive value from it that will drive their ultimate purchasing decision (the zero moment of truth). The most established practice in software industry...

Apps, B2B, B2C, Churn, Conversion, E-mail Marketing, Trials, User Experience


6 eCommerce mistakes to avoid when selling software online

17.04.2014 Marketing

Do your online sales live up to your products’ true potential? If you answered no, then you are part of a majority. In an effort to improve this state of things, let’s look at 6 eCommerce mistakes software startups make.

B2B, B2C, Cart Conversion, Conversion, Copywriting, Marketing, Software, Tools, Trends


Top 5 Landing Page Builders

20.03.2014 Marketing

In our recent white paper on conversion optimization, we discussed how important it is to create lean paths to your conversion goals for each traffic source that leads to your website. Normally, landing pages serve as welcoming gates for these paths and...

B2B, B2C, Conversion, Copywriting, Marketing, Tools


Top SaaS pricing display elements that sell

06.02.2014 Marketing

The SaaS business model has claimed its success quite a while ago, SaaS revenue is expected to reach $22 billion by 2015, this is a 52% increase from 2012. But debates about SaaS pricing is still a subject of hot debate across...

B2B, B2C, Conversion, Marketing, Pricing, Product Pricing, SaaS, Sales, Subscription


White Paper released: Conversion Optimization Strategy

16.12.2013 White Papers

Somewhere during the development of modern digital marketing, many enterprises got stuck in the belief that more website traffic is the key factor of success. Most believers set out to prove it by counting impressions and clickthrough rates as their primary metrics....

Conversion, Marketing, White Papers


How to improve conversion from free trials to paid version?

01.11.2013 Marketing

While the decision to offer free trials for software is still a hot discussion subject among the software producers, today's blog will be focusing on some practical insights for the ones offering it, and as all the companies selling software online, we...

B2C, Conversion, Marketing, Product Pricing, Sales, Software

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Recent Posts
GDPR`s Silver Lining: Good news lay ahead !

There has been a lot of complaining about the GDPR regulations. There are so many ways to look at this...

The GDPR Compliance Checklist

Complying with the GDPR can be terribly frustrating, as you have an incredible amount of information floating everywhere on the...

THE GDPR BUZZ: are you ready for the D-day?

    In 2016, when the GDPR, the EU’s General Data Protection Regulation was voted in, everyone took it lightly,...

Bloggers
Meir Amzallag
Meir Amzallag

Co-founder and CEO of PayPro Global

Ioana Grigorescu
Ioana Grigorescu

Content Manager at PayPro Global

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