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Meir Amzallag

Meir Amzallag

Co-founder and CEO of PayPro Global

Ioana Grigorescu

Ioana Grigorescu

Content Marketing Manager at PayPro Global

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A complete guide to calculating customer acquisition cost for SaaS
July 19 2021

A Complete Guide to Calculating Customer Acquisition Cost for SaaS

In most industries, success is a careful balancing act between risk and reward. You can’t create a ...
Marketing
SaaS customer lifecycle explained
July 9 2021

The SaaS Customer Lifecycle Explained

Everything in life is characterized by cycles. There’s an order to most things, from nature to the ...
Marketing
How to promote your SaaS business with Clubhouse
July 2 2021

Clubhouse: How to Promote Your SaaS Business

Think of social media as a giant circus arena; all be it one with millions of tents. The circus ...
Marketing
How to turn loyal customers into advocates in SaaS
June 24 2021

How to Turn Loyal Customers Into Advocates in SaaS

While "you catch more flies with honey than you do with vinegar" might be an old and well-worn ...
Marketing
Scale your SaaS business with Chatbots
June 10 2021

Scale Your SaaS Business With Chatbots

Ready for the latest in SaaS trends and tools? We’ve all heard the classic Christmas tale of ...
Marketing
Benefits of customer testimonials in SaaS
June 3 2021

Benefits of Customer Testimonials in SaaS

Customers sit in cozy corners worldwide, scrolling on their phones and waiting to be influenced ...
Marketing
The battle of strategies: Retention versus Acquisition
April 25 2019

The battle of strategies: Retention versus Acquisition

Now that one of the most awaited TV series is back, we’re all in a state of restlessness. We are ...
Strategy
Help me convert
October 23 2018

How testing can be a lifebuoy in conversion optimization

Do you know what the difference between an experienced and a beginner fisherman is? The bait used. ...
Strategy
How to design a shopping cart to increase revenue
November 6 2014

4 reasons why shopping cart design can help you make money

There are plenty of great looking software and SaaS storefronts, but when we arrive to checkout, ...
Marketing
Shopping cart design for eCommerce
November 4 2014

20 shopping cart design must haves

Shopping cart design is often a subject of compromise for software and SaaS companies. ...
Marketing