Increasing your conversion rates by 20-30% simply by improving your first impression with potential clients is possible by improving your landing page. The truth is that in this day and age, especially considering the SaaS ecommerce landscape, having localized landing pages that are highly functional and well-designed is not just nice-to-have, but a key part of the sales funnel.
Many SaaS, software, and video game businesses struggle to design landing pages that successfully convert visitors into paying clients. Common challenges usually include low engagement, inconsistent messaging alignment, a lack of privacy compliance, and difficulties demonstrating the unique value proposition of their digital offerings. Ignoring these problems might result in lost marketing budgets and missed income possibilities.
This article compares the top five landing page builders for SaaS, software, and video game firms, as well as the capabilities of Merchant of Record (MOR) solutions and industry-specific features. We'll also look at five key best practices for developing high-converting landing pages for the SaaS, software, and video game industries.
Top 5 Landing Page Builders
1. Unbounce: The Conversion Powerhouse
Unbounce excels at A/B testing and dynamic text replacement, which are essential for targeted worldwide campaigns. It has solid integrations and a user-friendly interface.
- Merchant of Record Integration: Unbounce's seamless API connectivity allows it to link with MORs such as PayPro Global for automatic tax calculation, compliance, and global payment processing.
- Key features: Dynamic content replacement, A/B testing, AMP support, and powerful form builder.
- SaaS/Software/Game Relevance: Dynamic content for localized promotions, advanced subscription sign-up forms, and A/B testing to improve game pre-order pages.
- Pricing: Variable, depending on features and traffic; appropriate for mid-sized to enterprise organizations.
2. Hocoos: AI-Powered Website Creation
Hocoos is the next generation of website development, using artificial intelligence to make the process easier for small business owners and entrepreneurs. Top features include:
- AI-Powered Website Generation: After the customers answer a few simple questions about their business, Hocoos uses AI to create stunning websites, generating everything they require.
- Easy Content Creation: Hocoos quickly generates relevant content for your website.
- Built-in Online Store: Hocood offers extensive e-commerce capabilities, handling everything, no technical expertise required.
- SEO Optimization: Every Hocoos-created website has integrated SEO tools to improve a company's search engine ranking.
- Pricing: Hocoos offers a straightforward pricing structure, offering two options: a free plan with limited functionalities and a premium version.
3. Leadpages: Simplicity and Affordability
Leadpages is well-known for its ease of use and cost, making it excellent for startups and small enterprises. It provides a large variety of templates and integrations.
- MOR Integration: Works with payment gateways and MOR platforms. Automates lead conversion to sales platforms.
- Key features: template library, lead generation tools, payment interfaces, and A/B testing.
- SaaS/Software/Game Relevance: Simple lead capture forms for SaaS trials, low-cost solutions for independent game creators, and simple setup for subscription-based software sales.
- Pricing: Small company plans are reasonably priced, with options for greater functionality.
- Compliance: Offers GDPR compliance features such as consent checkboxes and data transparency.
4. ClickFunnels: Sales Funnel Mastery
ClickFunnels specializes in developing comprehensive sales funnels with landing pages, order forms, and follow-up sequences, making it suitable for complex sales processes.
- MOR Integration: Provides connections with payment gateways that enable access to MOR systems, easing the checkout process.
- Key Features: Funnel Builder, Order Forms, Membership Sites, and Email Automation.
- SaaS/Software/Game Relevance: Ideal for sophisticated SaaS product launches, membership-based software, and game pre-order funnels that include upsells.
- Pricing: Subscription-based, with choices for advanced functionality and funnels.
- Compliance: Offers tools for data collecting and compliance, but requires proper configuration.
5. Landingi: Versatility and Customization
Landingi strikes a mix between ease of use and customization, using a drag-and-drop editor and a diverse set of themes.
- MOR Integration: Works with a variety of third-party apps, including those that are compatible with MOR platforms.
- Key features: Include a drag-and-drop editor, A/B testing, pop-ups, and lead generation tools.
- SaaS/Software/Game Relevance: Customizable landing pages for various software demos, adaptable pop-ups for game advertising, and A/B testing for maximum conversion rates.
- Pricing: Tiered pricing based on traffic and features, appropriate for a variety of business sizes.
- Compliance: Provides GDPR-compliant forms and data management features.
eCommerce Partner
Thrive with the industry's most innovative all-in-one SaaS & Digital Goods solution. From high-performing payment and analytics tools to complete tax management, as well as subscription & billing handling, PayPro Global is ready to scale your SaaS.
Sell your SaaS globally with PayPro Global!
5 Best Practices To Consider
Best Practice #1: Selecting a Landing Page Builder Tailored for Digital Sales
The first very important step in securing the success of any SaaS business is selecting the right landing page builder for digital product sales. To achieve this goal, you need access to specific features like a clear tech design, downloading digital products or video games, and the option to sell software licenses or manage SaaS subscription management. Also consider builders that offer strong integration options and analytics. Don’t forget that 55% of visitors spend less than 15 seconds on your site, so choosing the right one is essential.
If you are wondering why it’s important to asses the market in this manner, know that using a landing builder that lacks these key features will ultimately lead to a negative user experience, including unfamiliar payment methods, difficulties in ensuring compliance or issues with subscription management.
Making sure your landing pages comply with privacy regulations like the CCPA, GDPR, and others is equally important.
Seek out landing page builders with:
cookie management and control tools authorized.
unambiguous opt-in forms with designated user rights fields.
features for processing and storing data that adhere to local laws and the GDPR.
clear consent audit trails and privacy policies.
To put this best practice into practice:
Determine your precise needs: Describe the performance factors, compliance needs, and integrations that are essential to your company.
Examine and contrast landing page creators: Apps like Leadpages, Instapage, Unbounce, and Hocoos might be useful.
Try out free trials: Evaluate feature fit and usability.
Assure privacy compliance and scalability: Choose a system that can expand to meet the needs of your business and the law.
Keep In Mind:
Choosing the right landing page builder is a crucial first step in creating landing pages that convert well while keeping client trust and compliance in mind.
Best Practice #2: Optimizing for Global SaaS Sales Tax
SaaS, software, and video games companies often look at the international market and perceive it as a huge opportunity. And they are not wrong.
Selling worldwide can bring extensive profits. But it’s not all sunshine and roses. Together with increased revenues come challenges, and failing to recognize them often leads to penalties, legal issues, and even brand damage.
Handing various tax legislations, each with its own specific rules and regulations, can cause quite a stir and prevent business owners from focusing on what really matters, their products.
Therefore, it is essential to optimize your landing page to ensure compliance with international tax rules. Here’s how:
Integrate with a sales tax solution: Utilize a platform that automatically calculates sales tax based on the customer's location.
Clearly display the sales tax information: Be open about the amount of tax being charged.
Offer localized payment options: Provide payment options that are popular in various regions.
Support multi-currency pricing: Allow clients to pay in their native currency.
To implement this best practice:
Research the sales tax rules in your target areas.
Choose a global tax solution that works seamlessly with your landing page builder and payment gateway.
Configure your pages to display sales tax information clearly and accurately.
To ensure compliance, audit and change tax settings on a regular basis.
Consider adopting PayPro Global's Global Merchant of Record solution, which automates sales tax calculation and remittance in numerous jurisdictions.
Keep In Mind:
Addressing worldwide sales tax requirements is critical when developing your business internationally.
Best Practice #3: Showcasing Subscription Benefits and Recurring Billing
Subscriptions are essential to the survival of SaaS and software businesses. Your landing pages should clearly describe the benefits of your subscription products and make it simple for clients to sign up for recurring billing.
One common mistake is neglecting to communicate the advantages of subscribing versus making a one-time purchase. Customers should comprehend the long-term benefits of a subscription, such as regular upgrades, support, and access to new features.
Highlighting subscription benefits and automating the recurring billing process can help boost conversion rates and client retention. Here's how:
Clearly articulate the value proposition: Highlight access to premium features, continuing support, and upcoming releases.
Provide flexible pricing plans: Tiered pricing options appeal to various customer categories.
Simplify the subscription procedure: Make signing up and billing simple.
Be upfront about billing: Clarify the payment frequency, auto-renewal, and termination terms.
To execute this best practice:
Understand your audience's demands through surveys or support feedback.
Create value-focused subscription plans that offer distinct benefits.
Build landing pages that emphasize long-term value over up-front pricing.
Use reputable billing automation systems to improve the customer experience.
Consider using PayPro Global's Subscription Management system to automate recurring billing and account upgrades/downgrades.
Keep In Mind:
Effectively explaining the value of subscriptions is critical for creating recurring income.
Best Practice #4: Integrating with Subscription Management and Recurring Billing Systems
Efficient subscription and recurring billing management is critical for SaaS and software firms. Integrating your landing page builder with a powerful subscription management system simplifies the entire client journey, from signup to billing and renewals.
Many businesses use manual processes or disconnected systems, which raises errors and client attrition. For example, manually tracking renewals or updating payment information might become a bottleneck as your company grows.
Integrating your landing pages with a subscription management system allows you to automate important operations and increase operational efficiency. Here's what it can do:
Automate customer onboarding and billing setup.
Renew subscriptions automatically and send reminders.
Securely store billing information and manage updates.
Monitor performance measures, such as churn, lifetime value, and MRR.
To apply this best practice:
Select a compatible subscription management platform.
Connect it with your landing page builder and payment stack.
Test end-to-end billing workflows.
Analyze subscription stats, optimize for retention.
PayPro Global's solution for subscription businesses connects seamlessly with your existing tools, reducing attrition while increasing income.
Keep In Mind:
Integrating with a subscription management system simplifies the client experience and increases efficiency.
Best Practice #5: A/B Testing and Continuous Optimization
Creating high-conversion landing pages is a continuous process. A/B testing various components of your landing pages and constantly adjusting based on the findings is critical for increasing conversion rates. According to HubSpot, doing A/B tests on landing pages leads to a 49% boost in lead creation.
One of the most common mistakes firms make is developing a landing page and then forgetting about it. The online scene continuously evolves, so what worked yesterday may not work today. Regularly testing and tweaking your landing pages is essential for staying ahead of the competition.
Here's how to tackle it:
Identify the high-impact elements.Test the headlines, call-to-actions, hero pictures, and form fields.
Create versions on your site with one major difference.
To split traffic, use the A/B testing tools incorporated into your landing page builder.
Analyze data from each variant and focus on what works.
To apply this best practice:
Make a test calendar to organize ongoing trials.
Begin with one adjustment each test to provide clear results.
Allow tests to run long enough to reach statistical significance.
Apply insights to other campaigns.
Most builders, such as Unbounce, Leadpages, and Instapage, have strong A/B testing capabilities out of the box.
Keep In Mind:
Continuous tuning via A/B testing is critical for increasing conversion rates.
eCommerce Partner
Thrive with the industry's most innovative all-in-one SaaS & Digital Goods solution. From high-performing payment and analytics tools to complete tax management, as well as subscription & billing handling, PayPro Global is ready to scale your SaaS.
Sell your SaaS globally with PayPro Global!
Conclusion
Creating high-converting landing pages is critical for SaaS, software, and video game companies seeking to increase sales and expand their operations. You can significantly improve your conversion rates and customer acquisition by using the right landing page builder, optimizing for global sales tax, highlighting subscription benefits, integrating with subscription management systems, and continuously testing and optimizing your pages — all while remaining compliant with global privacy regulations such as GDPR.
Now is the moment to take action. Begin by assessing your existing landing pages and identifying opportunities for improvement. Implement the recommended practices outlined in this article, and regularly monitor your performance. Contact PayPro Global today to learn more about how our solutions can help you improve your sales process and drive long-term growth.
FAQs
Why are optimized landing pages crucial for SaaS, software, and game sales?
Optimized landing pages are crucial because they create the first impression for potential customers and can significantly impact sales. A well-designed, localized, and functional landing page can increase conversion rates by 20-30%, turning more visitors into paying customers for your SaaS, software, or game product. Ignoring optimization leads to wasted marketing spend and missed revenue opportunities.
How do I choose the right landing page builder for selling digital products?
Choose a landing page builder tailored for digital sales by assessing features essential for your business, such as digital product downloads, software license management, or SaaS subscription handling. Consider builders with strong integration capabilities (like with payment processors or MORs) and robust analytics. Evaluate options like Unbounce, Instapage, or Leadpages through free trials to test usability and feature fit, ensuring they also meet privacy compliance needs (like GDPR).
What key features should I look for in a landing page builder for SaaS or games?
Look for builders offering A/B testing capabilities, dynamic content replacement (for personalization and localization), and user-friendly interfaces like drag-and-drop editors. Ensure they provide robust form builders for lead generation or subscription sign-ups, seamless integration options (APIs, webhooks) for connecting with billing or MOR systems, and features supporting compliance like GDPR consent management. Builders like Unbounce excel at testing, while Instapage focuses on personalization, and Leadpages offers simplicity.
How can I manage complex global sales tax compliance on my landing pages?
Manage global sales tax by integrating your landing page setup with a specialized global sales tax solution or a Merchant of Record (MOR). These platforms automatically calculate taxes based on the customer's location and handle remittance. Ensure your landing page clearly displays applicable taxes during checkout, offers localized payment options popular in target regions, and supports multi-currency pricing for a better international customer experience.
How can I effectively showcase subscription benefits to increase sign-ups?
Effectively showcase subscription benefits by clearly articulating the long-term value proposition on your landing page. Highlight advantages like access to premium features, regular updates, ongoing support, and future releases, differentiating subscriptions from one-time purchases. Offer flexible tiered pricing plans to cater to different needs and simplify the sign-up and recurring billing process to make it effortless for customers.
Why is integrating landing pages with subscription management systems beneficial?
Integrating your landing pages with subscription management systems is highly beneficial as it automates the entire customer lifecycle from sign-up through recurring billing and renewals. This reduces manual errors, prevents customer churn due to billing issues, and improves operational efficiency. Such integrations allow for automated onboarding, secure billing information storage, update management, and tracking key metrics like MRR and customer lifetime value.
Hanna Barabakh
Hanna Barabakh is a language and content specialist passionate about SaaS, technology, and e-commerce. Her expertise in multilingual content, connected to her background in Lexicography and Translation Studies, allows her to communicate complex ideas across cultures easily. She uses her knowledge to create engaging content that resonates with global audiences. In her spare time, she enjoys reading and exploring new ideas.
