PayPro's Virtual Library -
Compiling the Best E-Commerce News,
Insights and Resources for the Competitive Online Seller

4 reasons why you have to improve your customer support before switching to recurring payments

04.12.2014 Management, Sales

When switching to recurring payments for software products, it is important to understand that customer support will now play a central part in your business. After all, when a customer signs up for a subscription, he actually signs up to a relationship...

B2B, B2C, eCommerce, Product Pricing, SaaS, Support, User Experience


5 situations volume discount pricing makes sense

24.11.2014 Marketing, Sales

Volume discount pricing makes a lot of sense in many businesses, physical and digital alike. The best example of the power of volume discount pricing can be easily found at a supermarket around the corner. You can always find an appealing discount...

B2B, B2C, Cart Value, Discounts, eCommerce, Marketing, Pricing, Product Pricing, SaaS, Sales


3 steps to develop your SaaS product pricing strategy

11.11.2014 Sales

Software and SaaS product pricing strategy is the topic that raises the most questions among start-ups and seasoned enterprises alike. After all, this is the most crucial factor of your business success and a wrong approach in the product pricing strategy can...

B2B, B2C, Cyber Monday, eCommerce, Pricing, Product Pricing, SaaS, Software


Top SaaS pricing display elements that sell

06.02.2014 Marketing

The SaaS business model has claimed its success quite a while ago, SaaS revenue is expected to reach $22 billion by 2015, this is a 52% increase from 2012. But debates about SaaS pricing is still a subject of hot debate across...

B2B, B2C, Conversion, Marketing, Pricing, Product Pricing, SaaS, Sales, Subscription


How to improve conversion from free trials to paid version?

01.11.2013 Marketing

While the decision to offer free trials for software is still a hot discussion subject among the software producers, today's blog will be focusing on some practical insights for the ones offering it, and as all the companies selling software online, we...

B2C, Conversion, Marketing, Product Pricing, Sales, Software


SaaS – the end of downloadable software? Or maybe not just yet

25.01.2013 Development

Global trends in technology are constantly changing and modifying our habits of software use. The rise of HTML5 and ever-growing landline and mobile broadband speeds has increased the demand digital products with cross-platform capabilities. The market is growing stronger and the game...

B2B, B2C, Product Pricing, SaaS, Software, Subscription

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Recent Posts
An eCommerce Review – 10 Key 2016 Facts and 5 Clues about 2017

Jeff Bezos once famously said “Being customer-focused allows you to be more pioneering”. 2016, one could argue, has been the...

The great customer journey – episode 1

Ok, so you’ve done a lot of things right and your customer database is practically flourishing. Your products are flying...

7 key ecommerce trends for 2015 focused on SaaS and Software companies

In a fast world that’s getting faster, the attention span of the average consumer is getting much shorter. There is...

Bloggers
Meir Amzallag
Meir Amzallag

Co-founder and CEO of PayPro Global

Adina Cretu
Adina Cretu

Content Marketing Manager at PayPro Global

Kateryna Shevchenko
Kateryna Shevchenko

Online Marketing Manager at PayPro Global

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