
Case Study Released: Lead Follow-up Strategy
The following case study reveals the most efficient strategy of prospect engagement resulting up to 18% lift in revenue.
Click here to download the Case Study
Shopping cart abandonment is a widespread problem across eCommerce industry. Statistics show that an average cart abandonment rate is 67,89% for online merchants. This is an impressive number and software vendors just cannot afford to leave so much money on the table. Unfortunately, many companies do nothing to tackle the problem.
Nowadays most of the businesses blame poor email marketing, unimpressive advertising and weak targeting for major loss of sales. However, studies show that 36% of leads who didn’t finish the purchase were actually ready to complete the purchase, but weren’t given enough attention from the supplier. This attention can be built using a combination of several lead engagement practices:
- lead collection: gathering filled-in information from the abandoned shopping cart
- IDP (Instant DroP Notification): sending all collected data automatically to the remote database
- Automated follow-up emails: 3-step emails sent automatically to collected leads at scheduled intervals with ability of adding a certain discount
Read more: Shopping cart abandonment: Lead nurturing best practices
Email follow-ups has proven to be one of the best and most effective practices of lead engagement resulting up to 18% lift in revenue. This strategy gives a vendor ability to build strong connection with profits that furthermore increases the total number of sales. The case study demonstrates how lead follow-up strategy helped ManiacTools to achieve the following results:
- monitor and analyse reasons of shopping cart abandonment
- achieve product brand recognition
- get 31,8% open rate for follow-up emails
- 10,6% lift in captured revenue
Do you currently use an automated lead management solution to recover the abandoned shopping carts? What are your results?
Meir Amzallag
Co-founder and CEO of PayPro Global
Hanna Barabakh
Brand Ambassador at PayPro Global
Meir Amzallag
Co-founder and CEO of PayPro Global
Hanna Barabakh
Brand Ambassador at PayPro Global
Daniel Jordan
Content Manager at PayPro Global
Ioana Grigorescu
Content Marketing Manager at PayPro Global
Adina Cretu
Content Marketing Manager at PayPro Global
Know first. Act fast.
It doesn’t take luck to make it, but it does take knowledge. Be the first to learn the latest industry insights and must know marketing tips and tricks. Sign up and enjoy! Always informed. Never Spammed.